3 min read
Writing Team: Feb 9, 2026 12:00:02 AM
Your attribution model is lying to you. It's not malicious—more like a well-meaning friend who insists they saw Bigfoot last weekend. The data looks...
3 min read
Writing Team: Feb 8, 2026 11:59:59 PM
Remember when Coca-Cola spent two years and four million dollars testing New Coke on 200,000 people, only to face a consumer revolt so fierce they...
5 min read
Ross Henderson: Dec 29, 2025 7:59:59 AM
In terms of metrics, traditional go-to-market is very much activity-based rather than outcome-based. People are focused on what are people doing—are...
3 min read
Writing Team: Dec 22, 2025 7:59:59 AM
We've been talking about personalization and marketing for, like, twelve thousand million trillion years. We know how important it is, and how great...
7 min read
Writing Team: Nov 24, 2025 7:00:00 AM
Your Google Search Console looks schizophrenic.
4 min read
Writing Team: Nov 17, 2025 7:00:01 AM
Your analytics are telling you a story that doesn't make sense.
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3 min read
Writing Team: Jul 11, 2025 10:09:14 AM
Your data isn't telling you the truth. It's telling you a story. And like all good stories, it's shaped by who's telling it, who's listening, and...
4 min read
Writing Team: May 26, 2025 2:33:50 PM
The conference room falls silent as you advance to the slide showing your marketing dashboard. Thirty-seven metrics cascade down the screen in...
3 min read
Writing Team: May 19, 2025 4:31:54 PM
Customer Lifetime Value modeling has become something of a sacred cow in marketing circles. We genuflect before its promise while secretly harboring...
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4 min read
Writing Team: Apr 10, 2025 12:08:03 PM
We stand at a watershed moment in digital marketing—the long-anticipated deprecation of third-party cookies represents not merely a technical shift...