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Data (2)

3 min read

Data-Driven Marketing: Do U Gotta? (Yes)

Picture of Writing Team Writing Team: Jan 22, 2025 5:10:28 PM

Data-driven marketing isn't just about sprinkling numbers into your reports—it's about fundamentally transforming how we approach every aspect of...

Marketing Data
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As AI technologies continue to evolve, passive listening will become an increasingly valuable tool for managing employee experience and engagement.

4 min read

Employee Listening in the Age of Artificial Intelligence

Picture of Writing Team Writing Team: Sep 24, 2024 6:09:30 PM

As artificial intelligence (AI) becomes increasingly integrated into employee listening programs, businesses are finding new ways to gather insights...

AI Data
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Mastering the hook rate is essential for success in digital marketing.

4 min read

Hook Rate Formula: Mastering Engagement in Digital Marketing

Picture of Writing Team Writing Team: Sep 17, 2024 8:51:55 AM

Capturing your audience's attention quickly is crucial. This is where the concept of "hook rate" comes into play. Understanding and optimizing your...

Marketing Data
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