WINSOME MARKETING BLOG

3 min read

The Strategic Guide to Collecting and Managing Marketing Data

Let's talk about collecting and managing data for marketing—and no, this isn't just about gathering numbers. This is about creating a robust,...

3 min read

Data-Driven Marketing: Do U Gotta? (Yes)

Data-driven marketing isn't just about sprinkling numbers into your reports—it's about fundamentally transforming how we approach every aspect of...

4 min read

Employee Listening in the Age of Artificial Intelligence

As artificial intelligence (AI) becomes increasingly integrated into employee listening programs, businesses are finding new ways to gather insights...

4 min read

Hook Rate Formula: Mastering Engagement in Digital Marketing

Capturing your audience's attention quickly is crucial. This is where the concept of "hook rate" comes into play. Understanding and optimizing your...