3 min read
Predictive Customer Lifetime Value: Models That Actually Work
Customer Lifetime Value modeling has become something of a sacred cow in marketing circles. We genuflect before its promise while secretly harboring...
Let's go deep.
GET ON THE LIST
3 min read
Customer Lifetime Value modeling has become something of a sacred cow in marketing circles. We genuflect before its promise while secretly harboring...
3 min read
We've all felt that moment of cognitive discord—the luxury brand with the budget customer service, the sustainability champion with excessive...
4 min read
In the grand theater of digital marketing, a quiet revolution is taking place. The curtain falls on the era of surreptitious data collection as...
5 min read
Sentiment analysis leverages natural language processing (NLP), machine learning (ML), and big data to quantify and interpret how consumers feel...
2 min read
Looking at the latest McKinsey Digital Report, something striking emerges about customer value: The top 2% of customers drive nearly 30% of total...
3 min read
A loyalty program isn’t just about rewarding repeat customers—it’s a strategic tool to foster long-term relationships, increase customer lifetime...