5 min read
Dark Social Attribution: Tracking the Untrackable in Social Media ROI
The detective arrives at the scene, finding footprints that vanish midway across the room. The culprit seems to have disappeared into thin air,...
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5 min read
The detective arrives at the scene, finding footprints that vanish midway across the room. The culprit seems to have disappeared into thin air,...
3 min read
In an always-connected digital world, customers are constantly bombarded with information. For expert marketers, the challenge lies in capturing...
2 min read
Looking at the latest McKinsey Digital Report, something striking emerges about customer value: The top 2% of customers drive nearly 30% of total...
4 min read
Walk into any household with young children today and you'll witness something remarkable: a three-year-old confidently asking Alexa to play their...
4 min read
Lead generation has evolved far beyond simply collecting contact information. The traditional approach of casting a wide net and hoping for the best...
3 min read
Personalization in marketing is more than addressing customers by name or customizing emails. True personalization means understanding who your...
2 min read
In today's B2B environment, where multi-million dollar decisions hinge on trusted relationships, building brand trust has never been more critical—or...
3 min read
Picture yourself standing in Times Square, surrounded by a sea of faces. Each person has their own story, desires, and needs. Now imagine trying to...
4 min read
Marketing success hinges on understanding cultural nuances that shape consumer behavior. Cultural anthropology, the study of human societies,...
4 min read
Buyer personas are semi-fictional representations of your ideal customers based on data and research. They help you focus your time on qualified...