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Discover why free trials convert 15x better than discounts by leveraging the endowment effect. Learn how psychological ownership drives SaaS growth better than price cuts.

4 min read

The Endowment Effect in SaaS: Why Free Trials Beat Discounts Every Time

Picture of SaaS Writing Team SaaS Writing Team: Mar 2, 2026 8:00:01 AM

There's a reason your grandmother never threw away that hideous ceramic cat collection, and it's the same reason Slack converts 30% of their free...

Product marketing SaaS marketing App marketing
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Generation Alpha doesn't type—they talk to technology. This shift from typing to texting and voice changes everything about how brands must communicate.

4 min read

Generation Alpha Marketing: Understanding the First True Digital Natives

Picture of Writing Team Writing Team: Nov 11, 2025 10:09:04 AM

My seven-year-old niece asked Alexa to "find videos of cats doing silly things" last week.

Marketing Audience App marketing
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