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Product marketing

Learn how to build innovative marketing service offerings by starting with outcomes, working backward to deliverables, and creating modular packages for repeatability.

7 min read

Building Marketing Products That Don't Exist Yet

Picture of Lauren Keller Lauren Keller: Nov 10, 2025 8:00:04 AM

I spent last month building a service offering that doesn't exist anywhere in our current product lineup.

Marketing Product marketing
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Explore how product names function as verbal spells that shape consumer perception before first use. Discover the linguistic alchemy that transforms ordinary products into desirable experiences through naming.

5 min read

The Poetics of Product Names: How Language Shapes Perception Before Experience

Picture of Writing Team Writing Team: Aug 11, 2025 8:00:00 AM

Before you taste the wine, you taste the name. Before you drive the car, you drive the syllables. Before you experience the product, you experience...

Product marketing Language
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Explore the psychology behind brand symbols and how they shape consumer perception and behavior.

5 min read

Semiotics in Marketing: Symbols and Signs

Picture of Writing Team Writing Team: May 8, 2025 3:35:51 PM

In the crowded marketplace of attention, brands don't just speak—they signify. The most powerful logos and visual identities communicate on a level...

Branding Product marketing Design
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Discover expert tips on color, composition, emotional engagement, and image personalization to boost conversions and brand recognition.

4 min read

Visual Semantics: The Psychology of Image Selection

Picture of Writing Team Writing Team: Feb 9, 2025 2:40:15 PM

It's a hyper-digital world. Here, visual content reigns supreme. Understanding visual semantics is a vital skill for expert marketers. It’s not...

Art Product marketing Psychology
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