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Design

Discover the psychological forces driving logo simplification. Expert insights on cognitive load, processing fluency, and brand recognition strategies.

3 min read

The Psychology of Logo Simplification

Picture of Writing Team Writing Team: Feb 16, 2026 8:00:02 AM

Remember when Starbucks had that medieval-looking woman drowning in text, or when Apple's logo looked like a rainbow-striped acid trip? Those days...

Psychology Creative Design
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Explore the psychology behind brand symbols and how they shape consumer perception and behavior.

5 min read

Semiotics in Marketing: Symbols and Signs

Picture of Writing Team Writing Team: May 8, 2025 3:35:51 PM

In the crowded marketplace of attention, brands don't just speak—they signify. The most powerful logos and visual identities communicate on a level...

Branding Product marketing Design
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