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Language

Explore how product names function as verbal spells that shape consumer perception before first use. Discover the linguistic alchemy that transforms ordinary products into desirable experiences through naming.

5 min read

The Poetics of Product Names: How Language Shapes Perception Before Experience

Before you taste the wine, you taste the name. Before you drive the car, you drive the syllables. Before you experience the product, you experience...

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Learn from costly mistranslations and discover research-backed strategies for cross-cultural campaigns that maintain brand integrity while respecting linguistic nuance.

3 min read

Cultural Linguistics in Global Marketing: When Words Don't Translate

We exist in a world where markets have dissolved their physical boundaries, yet linguistic ones remain stubbornly intact. The tension between global...

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