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Funnel

Discover why prospects at different funnel stages need completely different language strategies based on Construal Level Theory psychology research.

3 min read

The Psychology Behind Funnel Language

Picture of Writing Team Writing Team: Apr 19, 2026 11:59:59 PM

Ever wonder why your meticulously crafted sales copy converts like a lead balloon at the top of your funnel but performs like Shakespeare at the...

Psychology Funnel Language
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The traditional linear sales funnel is dead. Modern buyers don't follow prescribed paths—they interact across multiple touchpoints simultaneously. Here's what that means for your go-to-market strategy.

5 min read

The Death of the Linear Funnel: Why Modern GTM Requires Multiple Simultaneous Motions

Picture of Ross Henderson Ross Henderson: Dec 22, 2025 7:59:59 AM

Traditional go-to-market strategies operate on the assumption of a relatively linear funnel. The expectation is that everyone goes through the sales...

Funnel Go to Market
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