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This evidence-based analysis examines how brands function as identity markers and the psychological mechanisms behind consumer self-perception.

6 min read

The Commodification of Identity: How Marketing Shapes Self-Perception

Picture of Writing Team Writing Team: Mar 2, 2025 1:52:56 PM

In contemporary consumer culture, the relationship between brands and personal identity has grown increasingly complex. Far from merely selling...

Branding Community Identity
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In Sartre's famous formulation, we are what we do. Increasingly, both consumers and brands are recognizing that what we buy—and what we sell—contributes significantly to who we are.

5 min read

Existentialism and Marketing: Meaning in a Commercial World

Picture of Writing Team Writing Team: Mar 2, 2025 1:40:41 PM

In an age of material abundance and digital connectivity, many consumers are facing an unexpected crisis: a profound lack of meaning. As basic needs...

Marketing Psychology Community
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