WINSOME MARKETING BLOG

Let's go deep.

GET ON THE LIST

Community

Explore the dual nature of relationship marketing theory, examining its disciplinary roots, the distinction between market-based and network-based approaches, and what this means for your marketing strategy in 2025.

4 min read

Relationship Marketing Theory: Its Roots and Direction

Picture of Writing Team Writing Team: Apr 15, 2025 12:58:02 PM

Marketing doesn't exist in a vacuum—it lives in the space between entities. Like quantum particles that can't be understood in isolation, the...

Marketing Community Theory
READ NOW
This evidence-based analysis examines how brands function as identity markers and the psychological mechanisms behind consumer self-perception.

6 min read

The Commodification of Identity: How Marketing Shapes Self-Perception

Picture of Writing Team Writing Team: Mar 2, 2025 1:52:56 PM

In contemporary consumer culture, the relationship between brands and personal identity has grown increasingly complex. Far from merely selling...

Branding Community Identity
READ NOW
In Sartre's famous formulation, we are what we do. Increasingly, both consumers and brands are recognizing that what we buy—and what we sell—contributes significantly to who we are.

5 min read

Existentialism and Marketing: Meaning in a Commercial World

Picture of Writing Team Writing Team: Mar 2, 2025 1:40:41 PM

In an age of material abundance and digital connectivity, many consumers are facing an unexpected crisis: a profound lack of meaning. As basic needs...

Marketing Psychology Community
READ NOW