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Theory

Explore the dual nature of relationship marketing theory, examining its disciplinary roots, the distinction between market-based and network-based approaches, and what this means for your marketing strategy in 2025.

4 min read

Relationship Marketing Theory: Its Roots and Direction

Picture of Writing Team Writing Team: Apr 15, 2025 12:58:02 PM

Marketing doesn't exist in a vacuum—it lives in the space between entities. Like quantum particles that can't be understood in isolation, the...

Marketing Community Theory
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