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Sales

2 min read

Rethinking Lead Generation: The Power of Value-Driven Connections

Picture of Writing Team Writing Team: Nov 13, 2024 11:57:39 AM

At Winsome Marketing, we believe lead generation is about more than capturing contacts—it’s about creating meaningful connections from the first...

Sales Content strategy Lead generation
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By tackling these alignment challenges head-on, businesses can position themselves to meet the evolving demands of their customers

2 min read

Aligning Sales and Marketing for Better Business Outcomes

Picture of Writing Team Writing Team: Nov 13, 2024 11:26:28 AM

In a recent webinar featuring insights from key industry professionals, including Katie Mouton, Senior Demand Gen Director at BPM, Ross Henderson,...

Sales Marketing
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Success in modern lead generation requires breaking down traditional silos between marketing and sales.

4 min read

Rethinking Lead Generation

Picture of Writing Team Writing Team: Nov 11, 2024 1:54:48 PM

Lead generation has evolved far beyond simply collecting contact information. The traditional approach of casting a wide net and hoping for the best...

Sales Audience Lead generation
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By adopting these practices, consumers can make more confident decisions while avoiding the pitfalls of choice overload.

3 min read

The Paradox of Choice: How Too Many Options Affect Consumer Decision-Making

Picture of Writing Team Writing Team: Nov 5, 2024 4:43:30 PM

The paradox of choice, a term coined by psychologist Barry Schwartz, suggests that while freedom of choice is crucial for human happiness, an...

Sales Psychology
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pipeline

3 min read

How to Build a Sales Pipeline

Picture of Joy Youell Joy Youell: Jun 14, 2024 2:20:36 PM

Today, I want to walk you through how to build a sales pipeline. In other words, how do you build content that takes somebody from, let’s say, a cold...

How To Sales
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