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AI search

Search isn't just Google anymore. Discover why multi-channel presence across search engines, AI platforms, and social is now essential—and what that means for your strategy.

4 min read

The Multi-Channel Search Reality: Why SEO Now Means Everywhere

Picture of Lauren Keller Lauren Keller: Dec 29, 2025 12:00:00 AM

For the first time ever, I'm watching SEOs and industry experts talk multi-channel strategy. Before, it was always eighty-five percent website is...

seo Google Browsers AI search
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AI search is vulnerable to the same spam tactics that worked in early SEO. Here's why LLMs are easier to manipulate than you think—and what that means for your brand.

3 min read

LLMs Are Malleable: What Black Hat Tactics from 2010 Mean for AI Search

Picture of Lauren Keller Lauren Keller: Dec 22, 2025 8:00:03 AM

LLMs are deeply malleable, and right now, they are completely susceptible to the spam tactics that kind of worked pretty well for Black Hat SEO ten...

seo Large language models AI search
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Websites aren't just information repositories anymore. Discover why building community on your owned properties is the search strategy that will matter most in 2026.

4 min read

Your Website as Community: The Search Strategy Nobody's Talking About

Picture of Writing Team Writing Team: Dec 22, 2025 7:59:59 AM

Your website being a community—this one is fun, and I've been seeing more of this. It's a little different, but I think the shift toward wanting...

seo Website Community AI search
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AI search tracking is a black box, and the tools claiming to solve it aren't ready. Here's why personalization makes measurement nearly impossible—and what to do about it.

3 min read

Why AI Search Is (Currently) Impossible to Track

Picture of Writing Team Writing Team: Dec 22, 2025 7:59:59 AM

We've been talking about personalization and marketing for, like, twelve thousand million trillion years. We know how important it is, and how great...

seo Data AI tools AI search
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35% of Gen Z now use AI chatbots instead of Google, and 40% start from TikTok or Instagram. Here's what the generational search divide means for your marketing.

5 min read

Gen Z is Skipping Google: What the 35% Search Shift Means

Picture of Cassandra Mellen Cassandra Mellen: Dec 15, 2025 8:00:02 AM

At the start of the year, Google was dominant and AI was supplemental. That's no longer true—at least not for everyone.

Google Agentic AI AI search
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People don't search to be educated or entertained anymore. Discover the three actual motivations driving search behavior in 2025—and how to create content that matches.

4 min read

The Three Real Reasons People Search (And Why HubSpot's Framework Is Outdated)

Picture of Lauren Keller Lauren Keller: Dec 14, 2025 3:14:37 PM

I remember the foundational HubSpot framework from fifteen years ago, when they said the reasons why people search something on the internet. That...

Lauren seo GEO AI search
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