WINSOME MARKETING BLOG

5 min read

Gen Z is Skipping Google: What the 35% Search Shift Means

At the start of the year, Google was dominant and AI was supplemental. That's no longer true—at least not for everyone.

4 min read

The Three Real Reasons People Search (And Why HubSpot's Framework Is Outdated)

I remember the foundational HubSpot framework from fifteen years ago, when they said the reasons why people search something on the internet. That...