4 min read
Your Website as Community: The Search Strategy Nobody's Talking About
Your website being a community—this one is fun, and I've been seeing more of this. It's a little different, but I think the shift toward wanting...
Let's go deep.
GET ON THE LIST
4 min read
Your website being a community—this one is fun, and I've been seeing more of this. It's a little different, but I think the shift toward wanting...
8 min read
I started my presentation this year by playing an AI-generated song I made with exactly two credits. It was terrible, but it perfectly summed up the...
3 min read
I can't tell you how many YouTube videos I've seen with gravestones and people dramatically falling backwards onto the grave of SEO. It's become the...
5 min read
Every marketing team operates on the same assumption: more touchpoints equal more engagement.
7 min read
Your Google Search Console looks schizophrenic.
4 min read
Your analytics are telling you a story that doesn't make sense.
3 min read
Most marketing teams approach AI content automation backwards. They see the promise of 10x output, rush to implement every available tool, and wonder...
4 min read
I recently built what I thought was the perfect Black Friday landing page for a client. Clean layout. On-brand color palette. Clear call-to-action....
5 min read
A user lands on your checkout page. Their brain processes 17 different elements: navigation menu, progress bar, form fields, security badges,...
10 min read
Zero-click searches have become a dominant force in the search landscape, with recent studies showing that approximately 59% of Google searches end...