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Keywords

Keyword targeting is dead. Google's semantic clustering groups related concepts to understand topic authority. We explain how to optimize for meaning instead of matching.

3 min read

Semantic Clustering for SEO: How Google Groups Concepts, Not Keywords

Picture of Writing Team Writing Team: Jan 19, 2026 8:00:02 AM

You rank #3 for "content marketing strategy." You also rank for "content planning framework," "editorial calendar best practices," and "content...

seo GEO Keywords
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SEO isn't dead—it's evolving. Cut through the sensationalism to understand what's actually changing in search and why Google still matters for your marketing strategy in 2025.

3 min read

The Death of SEO: Debunking the Internet's Favorite Marketing Myth

Picture of Writing Team Writing Team: Dec 14, 2025 2:20:30 PM

I can't tell you how many YouTube videos I've seen with gravestones and people dramatically falling backwards onto the grave of SEO. It's become the...

Lauren seo Technical SEO Website Keywords
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Over-optimization kills SEO performance. Learn how semantic saturation, keyword stuffing, and excessive optimization damage rankings, readability, and conversion rates.

8 min read

Semantic Saturation: When Your SEO Content Becomes Too Optimized

Picture of Writing Team Writing Team: Oct 20, 2025 8:00:02 AM

You've read the SEO guides. You've identified your target keywords. You've carefully woven those keywords into your content at the recommended...

seo Content strategy Keywords
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