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SEO isn't dead—it's evolving. Cut through the sensationalism to understand what's actually changing in search and why Google still matters for your marketing strategy in 2025.

3 min read

The Death of SEO: Debunking the Internet's Favorite Marketing Myth

I can't tell you how many YouTube videos I've seen with gravestones and people dramatically falling backwards onto the grave of SEO. It's become the...

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Over-optimization kills SEO performance. Learn how semantic saturation, keyword stuffing, and excessive optimization damage rankings, readability, and conversion rates.

8 min read

Semantic Saturation: When Your SEO Content Becomes Too Optimized

You've read the SEO guides. You've identified your target keywords. You've carefully woven those keywords into your content at the recommended...

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