WINSOME MARKETING BLOG

4 min read

The Three Real Reasons People Search (And Why HubSpot's Framework Is Outdated)

I remember the foundational HubSpot framework from fifteen years ago, when they said the reasons why people search something on the internet. That...

3 min read

Why Traditional Topic Clusters Are Dead

I've been saying for a long time that the traditional topic cluster probably isn't going to work as well anymore. And I know some people disagree...

3 min read

The Death of SEO: Debunking the Internet's Favorite Marketing Myth

I can't tell you how many YouTube videos I've seen with gravestones and people dramatically falling backwards onto the grave of SEO. It's become the...