Lauren Keller

Lauren Keller is a branding expert and marketing leader who develops strategic brand frameworks and guides executive teams through transformative marketing initiatives that drive measurable business growth.

Learn how to build innovative marketing service offerings by starting with outcomes, working backward to deliverables, and creating modular packages for repeatability.

7 min read

Building Marketing Products That Don't Exist Yet

Picture of Lauren Keller Lauren Keller: Nov 10, 2025 8:00:04 AM

I spent last month building a service offering that doesn't exist anywhere in our current product lineup.

Marketing Product marketing
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Mobile shoppers need simple conversion paths, not beautiful design. Learn why streamlined landing pages outperform brand showcases during high-intent sales periods.

4 min read

Why Conversion Optimization Beats Design Every Time

Picture of Lauren Keller Lauren Keller: Oct 24, 2025 2:43:50 PM

I recently built what I thought was the perfect Black Friday landing page for a client. Clean layout. On-brand color palette. Clear call-to-action....

Branding Sales Website Landing Page
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As AI continues to evolve, so too will its potential to transform the way we lead and manage content teams.

2 min read

How to Use AI as a Content Leader in 2024

Picture of Lauren Keller Lauren Keller: Oct 1, 2024 11:50:33 AM

As a content leader in 2024, leveraging AI technology has become an essential part of the daily workflow. Whether you’re managing a content team,...

AI
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