Lauren Keller

Lauren spearheaded the complete rebranding of this women's health platform, transforming it from a fragmented resource into "Fempower Health"—a cohesive, research-backed destination for women's health information.

She developed the strategic messaging that positions the brand as the trusted authority filling critical gaps in women's healthcare, particularly around underserved conditions like chronic pelvic pain and perimenopause.

Through her content strategy, Lauren created a multi-touchpoint experience that includes educational content, a weekly newsletter, and podcast integration, all unified under the empowering "Fempowered" brand voice.

Her approach transformed complex medical information into accessible, actionable insights that speak directly to women who've been overlooked by traditional healthcare systems.

Lauren orchestrated the complete business strategy and digital launch for The Restaurant CPA, a specialized platform connecting restaurant owners with industry-focused accounting firms.

She began by developing the foundational brand architecture—crafting the mission, vision, core values, and positioning strategy that differentiated the platform as a connector rather than a service provider, with messaging like "We're not a CPA firm—we're your shortcut to finding the right financial partner, fast."

Lauren then executed a comprehensive audience segmentation strategy, identifying four distinct buyer personas from "Active Searchers" to "Experienced Accounting Firms," complete with detailed priority mapping, roadblock analysis, and tailored value propositions for each segment.

Her strategic approach included full website copywriting, lead acquisition funnels, email marketing automation, and a content strategy designed to establish The Restaurant CPA as the definitive resource for restaurant-accounting partnerships in a traditionally underserved market.