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Google

35% of Gen Z now use AI chatbots instead of Google, and 40% start from TikTok or Instagram. Here's what the generational search divide means for your marketing.

5 min read

Gen Z is Skipping Google: What the 35% Search Shift Means

Picture of Cassandra Mellen Cassandra Mellen: Dec 15, 2025 8:00:02 AM

At the start of the year, Google was dominant and AI was supplemental. That's no longer true—at least not for everyone.

Google Agentic AI AI search
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Google's 2025 Year in Search shows

5 min read

Google's 2025 Year in Search: Hot Honey and Onyx Storm FTW

Picture of Writing Team Writing Team: Dec 4, 2025 1:22:21 PM

Google released its 2025 Year in Search data, and the top trending search term globally wasn't a celebrity death, political crisis, or cultural...

seo Research Google
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Google Discover now pushes AI Mode options within articles, offering to summarize publisher content users are already reading. What attention arbitrage means for publishers and engagement economics.

4 min read

Google Discover's AI Mode Push: Summarizing Your Content Before You Finish Reading It

Picture of Writing Team Writing Team: Dec 4, 2025 1:11:18 PM

Google now offers AI Mode options directly within articles you're reading through Discover. Click the three-dot menu on any webpage in the Google...

seo GEO Google AI Mode
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Google tests AI-powered Search Console assistant that configures Performance reports through natural language. What conversational analytics means for SEO professionals and data accessibility.

4 min read

Google's AI-Powered Configuration Tool for Search Console

Picture of Writing Team Writing Team: Dec 4, 2025 1:08:14 PM

Google quietly rolled out an AI-powered configuration tool for Search Console's Performance report, letting users request data views through natural...

seo Technical SEO Research Google
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AI Overviews are answering questions without clicks. Learn why your impressions stay strong while traffic drops—and how to win in the zero-click search era.

7 min read

When AI Overviews Kill Your Click-Through Rate (And Why That's Not the Whole Story)

Picture of Writing Team Writing Team: Nov 24, 2025 7:00:00 AM

Your Google Search Console looks schizophrenic.

seo Data Website Google
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Your SEO rankings didn't actually improve—Google just changed what it counts. Learn why your Search Console average position jumped overnight and what metrics actually matter now.

4 min read

Avg. Position Updates = Why Your Search Console Data Got Better Overnight

Picture of Writing Team Writing Team: Nov 13, 2025 4:00:57 PM

Your boss is thrilled. Your average position in Google Search Console jumped from 45 to 8.5 overnight. Your rankings look incredible. Your visibility...

seo Technical SEO Google
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Federal judge blocks Google's exclusive search deals but allows company to keep Chrome and Android, marking a softer antitrust remedy than DOJ sought.

1 min read

Google Avoids Breakup in Antitrust Ruling, Faces Limited Restrictions

Picture of Writing Team Writing Team: Sep 3, 2025 11:05:37 AM

A federal judge delivered a mixed verdict in the landmark Google antitrust case Tuesday, blocking the tech giant's exclusive search deals while...

Google Legalities
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Google's AI Mode is reshaping search with query fan-out, reasoning chains, and vector embeddings. Here's what marketers need to know and do to stay visible in the new search reality.

5 min read

AI Mode Decoded: The SEO's Guide

Picture of Writing Team Writing Team: Jun 10, 2025 9:52:43 AM

Mike King's exhaustive analysis of Google's AI Mode reads like a technical manual for the future of search—and that's exactly what we needed. While...

seo Google AI Mode
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