Skip to the main content.
Skip to the main content.

WINSOME MARKETING BLOG

Let's go deep.

GET ON THE LIST

Research

Explore how marketing data creates compelling narratives rather than objective truths, and why the most successful brands understand the difference between metrics and meaning.

3 min read

The Mythology of Data: Why Numbers Tell Stories, Not Truths

Picture of Writing Team Writing Team: Jul 11, 2025 10:09:14 AM

Your data isn't telling you the truth. It's telling you a story. And like all good stories, it's shaped by who's telling it, who's listening, and...

Research Data
READ NOW
Explore how legendary marketing campaigns like Nike's 'Just Do It' and Apple's 'Think Different' successfully applied behavioral economics principles.

6 min read

Behavioral Economics in Action

Picture of Joy Youell Joy Youell: Mar 18, 2025 10:28:49 AM

While understanding the theoretical foundations of behavioral economics is valuable, the true power of these insights emerges when we examine how...

Research Behavioral economics ACE Course
READ NOW
Because in a world increasingly dominated by AI-generated content, your ability to conduct deep, nuanced research and present it compellingly isn't just a skill - it's your superpower.

4 min read

Let's Talk About Elite Research Skills

Picture of Writing Team Writing Team: Jan 22, 2025 4:56:29 PM

Let me tell you about the irreplaceable value of elite research skills - this is where we separate the pros from the amateurs, and where human...

Writing Copywriting Research
READ NOW
A brand audit is not a one-time exercise but an ongoing process of evaluation and refinement.

3 min read

How to Conduct a Brand Audit

Picture of Writing Team Writing Team: Nov 18, 2024 8:30:00 AM

Brand audits are essential health checks for your business, offering critical insights into performance, perception, and potential. To demonstrate...

Branding Research
READ NOW
Existential marketing taps into the fundamental human desire for meaning and purpose.

2 min read

Existential Marketing

Picture of Writing Team Writing Team: Nov 5, 2024 2:52:10 PM

Consumers want products and brands that resonate with their personal values and provide a sense of purpose. This shift has given rise to existential...

Marketing Research Psychology
READ NOW
By learning from successful examples, brands can develop loyalty strategies that work.

5 min read

The Psychology of Brand Loyalty

Picture of Writing Team Writing Team: Oct 29, 2024 7:08:57 PM

Brand loyalty is more than just a habit—it’s a complex emotional and psychological connection that keeps customers returning to certain brands. Loyal...

Marketing Research Psychology
READ NOW
Trends spread rapidly, influenced by social networks, influencers, algorithms, and psychological triggers.

4 min read

The Sociology of Trends

Picture of Writing Team Writing Team: Oct 21, 2024 9:10:10 PM

Trends spread faster and further than ever before, often influencing culture, behavior, and even global markets. But how do trends begin, and why do...

Marketing Research
READ NOW