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Research

A brand audit is not a one-time exercise but an ongoing process of evaluation and refinement.

3 min read

How to Conduct a Brand Audit

Picture of Writing Team Writing Team: Nov 18, 2024 8:30:00 AM

Brand audits are essential health checks for your business, offering critical insights into performance, perception, and potential. To demonstrate...

Branding Research
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Existential marketing taps into the fundamental human desire for meaning and purpose.

2 min read

Existential Marketing

Picture of Writing Team Writing Team: Nov 5, 2024 2:52:10 PM

Consumers want products and brands that resonate with their personal values and provide a sense of purpose. This shift has given rise to existential...

Marketing Research Psychology
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By learning from successful examples, brands can develop loyalty strategies that work.

5 min read

The Psychology of Brand Loyalty

Picture of Writing Team Writing Team: Oct 29, 2024 7:08:57 PM

Brand loyalty is more than just a habit—it’s a complex emotional and psychological connection that keeps customers returning to certain brands. Loyal...

Marketing Research Psychology
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Trends spread rapidly, influenced by social networks, influencers, algorithms, and psychological triggers.

4 min read

The Sociology of Trends

Picture of Writing Team Writing Team: Oct 21, 2024 9:10:10 PM

Trends spread faster and further than ever before, often influencing culture, behavior, and even global markets. But how do trends begin, and why do...

Marketing Research
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