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Research

Explore how legendary marketing campaigns like Nike's 'Just Do It' and Apple's 'Think Different' successfully applied behavioral economics principles.

6 min read

Behavioral Economics in Action

Picture of Joy Youell Joy Youell: Mar 18, 2025 10:28:49 AM

While understanding the theoretical foundations of behavioral economics is valuable, the true power of these insights emerges when we examine how...

Research Behavioral economics ACE Course
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Because in a world increasingly dominated by AI-generated content, your ability to conduct deep, nuanced research and present it compellingly isn't just a skill - it's your superpower.

4 min read

Let's Talk About Elite Research Skills

Picture of Writing Team Writing Team: Jan 22, 2025 4:56:29 PM

Let me tell you about the irreplaceable value of elite research skills - this is where we separate the pros from the amateurs, and where human...

Writing Copywriting Research
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A brand audit is not a one-time exercise but an ongoing process of evaluation and refinement.

3 min read

How to Conduct a Brand Audit

Picture of Writing Team Writing Team: Nov 18, 2024 8:30:00 AM

Brand audits are essential health checks for your business, offering critical insights into performance, perception, and potential. To demonstrate...

Branding Research
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Existential marketing taps into the fundamental human desire for meaning and purpose.

2 min read

Existential Marketing

Picture of Writing Team Writing Team: Nov 5, 2024 2:52:10 PM

Consumers want products and brands that resonate with their personal values and provide a sense of purpose. This shift has given rise to existential...

Marketing Research Psychology
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By learning from successful examples, brands can develop loyalty strategies that work.

5 min read

The Psychology of Brand Loyalty

Picture of Writing Team Writing Team: Oct 29, 2024 7:08:57 PM

Brand loyalty is more than just a habit—it’s a complex emotional and psychological connection that keeps customers returning to certain brands. Loyal...

Marketing Research Psychology
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Trends spread rapidly, influenced by social networks, influencers, algorithms, and psychological triggers.

4 min read

The Sociology of Trends

Picture of Writing Team Writing Team: Oct 21, 2024 9:10:10 PM

Trends spread faster and further than ever before, often influencing culture, behavior, and even global markets. But how do trends begin, and why do...

Marketing Research
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