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Google's 2025 Year in Search shows

5 min read

Google's 2025 Year in Search: Hot Honey and Onyx Storm FTW

Picture of Writing Team Writing Team: Dec 4, 2025 1:22:21 PM

Google released its 2025 Year in Search data, and the top trending search term globally wasn't a celebrity death, political crisis, or cultural...

seo Research Google
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Previsible SEO's AI benchmark shows Claude Opus 4.1 leads at 84% on expert SEO questions, while human experts score 89%+. What the gap means for professional AI adoption.

4 min read

The AI SEO Benchmark: When Claude Opus 4.1 Beats GPT-5

Picture of Writing Team Writing Team: Dec 4, 2025 1:14:26 PM

Previsible SEO released an AI SEO benchmark testing how well large language models handle expert-level search marketing questions. The results are...

Research Claude AI Models ChatGPT
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Google tests AI-powered Search Console assistant that configures Performance reports through natural language. What conversational analytics means for SEO professionals and data accessibility.

4 min read

Google's AI-Powered Configuration Tool for Search Console

Picture of Writing Team Writing Team: Dec 4, 2025 1:08:14 PM

Google quietly rolled out an AI-powered configuration tool for Search Console's Performance report, letting users request data views through natural...

seo Technical SEO Research Google
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The pandemic didn't just pause consumer behavior—it fundamentally rewired it. Three major studies reveal what changed permanently and what that means for marketers.

6 min read

Post-Pandemic Consumer Behavior: What Permanently Changed

Picture of Writing Team Writing Team: Nov 17, 2025 7:00:01 AM

"Things will go back to normal once the pandemic ends."

Audience Research Product marketing
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Explore how marketing data creates compelling narratives rather than objective truths, and why the most successful brands understand the difference between metrics and meaning.

3 min read

The Mythology of Data: Why Numbers Tell Stories, Not Truths

Picture of Writing Team Writing Team: Jul 11, 2025 10:09:14 AM

Your data isn't telling you the truth. It's telling you a story. And like all good stories, it's shaped by who's telling it, who's listening, and...

Research Data
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Explore how legendary marketing campaigns like Nike's 'Just Do It' and Apple's 'Think Different' successfully applied behavioral economics principles.

6 min read

Behavioral Economics in Action

Picture of Joy Youell Joy Youell: Mar 18, 2025 10:28:49 AM

While understanding the theoretical foundations of behavioral economics is valuable, the true power of these insights emerges when we examine how...

Research Behavioral economics ACE Course
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Because in a world increasingly dominated by AI-generated content, your ability to conduct deep, nuanced research and present it compellingly isn't just a skill - it's your superpower.

4 min read

Let's Talk About Elite Research Skills

Picture of Writing Team Writing Team: Jan 22, 2025 4:56:29 PM

Let me tell you about the irreplaceable value of elite research skills - this is where we separate the pros from the amateurs, and where human...

Writing Copywriting Research
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A brand audit is not a one-time exercise but an ongoing process of evaluation and refinement.

3 min read

How to Conduct a Brand Audit

Picture of Writing Team Writing Team: Nov 18, 2024 8:30:00 AM

Brand audits are essential health checks for your business, offering critical insights into performance, perception, and potential. To demonstrate...

Branding Research
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Existential marketing taps into the fundamental human desire for meaning and purpose.

2 min read

Existential Marketing

Picture of Writing Team Writing Team: Nov 5, 2024 2:52:10 PM

Consumers want products and brands that resonate with their personal values and provide a sense of purpose. This shift has given rise to existential...

Marketing Research Psychology
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By learning from successful examples, brands can develop loyalty strategies that work.

5 min read

The Psychology of Brand Loyalty

Picture of Writing Team Writing Team: Oct 29, 2024 7:08:57 PM

Brand loyalty is more than just a habit—it’s a complex emotional and psychological connection that keeps customers returning to certain brands. Loyal...

Marketing Research Psychology
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