Cassandra Mellen

Cassandra Mellen is a growth marketing strategist specializing in paid and earned media optimization, with expertise in scaling acquisition channels and maximizing ROI across integrated campaigns.

35% of Gen Z now use AI chatbots instead of Google, and 40% start from TikTok or Instagram. Here's what the generational search divide means for your marketing.

5 min read

Gen Z is Skipping Google: What the 35% Search Shift Means

Cassandra Mellen: Dec 15, 2025 8:00:02 AM

At the start of the year, Google was dominant and AI was supplemental. That's no longer true—at least not for everyone.

Google Agentic AI AI search

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AI killed delve, leverage, navigate, and dozens of other perfectly good words. Here's the growing graveyard of terms that now scream

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RIP to All the Words We Can't Use Anymore (Thanks, AI)

Cassandra Mellen: Dec 14, 2025 4:23:42 PM

I wanted to have a moment—a little RIP for all the words that we can't really use anymore without getting side-eye, like "was that AI?"

AI Copywriting AI content

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AI was supposed to lower content standards by flooding the market with cheap articles. Instead, it raised the bar. Here's why quality content is more valuable than ever

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AI Didn't Kill Quality Content—It Made It Non-Negotiable

Cassandra Mellen: Dec 14, 2025 4:15:41 PM

There's a misconception that AI makes it easier to create content, so quality standards will drop. The reality? They're rising.

Content strategy Copywriting AI content

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5 min read

How AI and Chatbot Use Changed in 2025 (And What Brands Need to Do About It)

Cassandra Mellen: Dec 14, 2025 4:09:22 PM

At the start of the year, 81% of U.S. adults had used AI search tools in the past three months. By now, that number has only grown. And the way...

Research Business Chatbot

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