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Culture

Loneliness has become a $4.6 billion market opportunity—and a profound ethical challenge. Here's what marketers must understand about isolated consumers today.

8 min read

The Loneliness Economy: Marketing to Isolated Consumers

Picture of Writing Team Writing Team: Nov 17, 2025 7:00:02 AM

A 28-year-old woman spends $89 monthly on a subscription service that sends her personalized text messages throughout the day, simulating friendship.

Culture Psychology Digital marketing
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Learn from costly mistranslations and discover research-backed strategies for cross-cultural campaigns that maintain brand integrity while respecting linguistic nuance.

3 min read

Cultural Linguistics in Global Marketing: When Words Don't Translate

Picture of Writing Team Writing Team: Mar 31, 2025 3:06:46 PM

We exist in a world where markets have dissolved their physical boundaries, yet linguistic ones remain stubbornly intact. The tension between global...

Culture Language
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Understanding these cultural vantage points empowers brands to craft marketing messages that are nuanced and locally resonant.

4 min read

Cultural Anthropology and Marketing

Picture of Writing Team Writing Team: Oct 25, 2024 7:08:13 PM

Marketing success hinges on understanding cultural nuances that shape consumer behavior. Cultural anthropology, the study of human societies,...

Marketing Audience Culture
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