WINSOME MARKETING BLOG

Let's go deep.

GET ON THE LIST

Communication

Your customer personas were outdated the moment you built them. Here's the marketing argument for building around who customers are becoming — not who they are.

6 min read

Customer Identities are Permanently Changing

Picture of Writing Team Writing Team: Jun 26, 2026 12:00:00 AM

The customer persona is one of marketing's most useful tools... but it may not be enough anymore.

Audience Content strategy Communication
READ NOW
When AI generates content no one truly authored, and algorithms summarize it for readers who don't finish it, did anything get said? The research on what we've lost.

6 min read

AI Content: If "Nobody" Creates It, Does It "Mean" Anything?

Picture of Writing Team Writing Team: Jun 20, 2026 1:34:43 PM

Here's the thought experiment that keeps surfacing in content marketing circles, usually late in a conversation after someone has had enough coffee...

Content strategy Psychology Communication
READ NOW
Brand authenticity isn't dead — but the signals consumers use to evaluate it have fundamentally changed.

7 min read

Marketing After the Deterioration of Authenticity

Picture of Writing Team Writing Team: Jun 20, 2026 1:08:38 PM

There's a version of this article that declares authenticity dead and calls for a new buzzword to replace it. That version is wrong, and any growth...

Branding Digital marketing Communication
READ NOW
Discover why concrete language outperforms abstract copy in conversions. Learn the neuroscience behind specificity and how embarrassingly detailed copy builds trust.

3 min read

Concrete vs. Abstract Language

Picture of Writing Team Writing Team: May 25, 2026 3:58:53 PM

The difference between "increased efficiency" and "saved 47 minutes per day" isn't just stylistic—it's the chasm between forgettable corporate speak...

Copywriting Language Communication
READ NOW
Discover why reactance marketing still drives consumer behavior and how to implement psychological scarcity tactics without manipulating your audience.

3 min read

Reactance Marketing Means Telling People What They Can't Have

Picture of Writing Team Writing Team: May 20, 2026 4:34:48 PM

Nothing makes humans want something quite like being told they can't have it. Whether it's the velvet rope at an exclusive club, the "members only"...

Psychology Digital marketing Communication
READ NOW
Learn how strategic vulnerability through the pratfall effect makes competent brands more persuasive and trustworthy to consumers in expert marketing insights.

3 min read

The Pratfall Effect or Strategic Vulnerability

Picture of Writing Team Writing Team: May 20, 2026 3:25:50 PM

When JFK's pollster told him that admitting he was "too young and inexperienced" would cost him votes, Kennedy did something counterintuitive: he...

Branding Community Communication
READ NOW
Category fluency makes brands clear but forgettable. Brand fluency creates memorable distinctiveness. Learn why strategic cognitive friction beats obvious messaging.

3 min read

Category Fluency vs. Brand Fluency: Why Clear Isn't Memorable

Picture of Writing Team Writing Team: Apr 6, 2026 12:00:01 AM

There's a cruel irony in marketing: the brands that explain themselves most clearly often fade into the background noise of their categories....

Product marketing Communication B2B Marketing
READ NOW
Discover why the mere exposure effect can backfire spectacularly, creating brand contempt instead of trust, and learn strategies to avoid overexposure damage.

3 min read

The Mere Exposure Effect Has a Dark Side: When Familiarity Breeds Contempt

Picture of Writing Team Writing Team: Mar 23, 2026 7:59:59 AM

We've all been there: that catchy jingle that made us smile the first time becomes nails on a chalkboard by the hundredth play. The brand mascot that...

Psychology Behavioral economics Communication
READ NOW
Learn how marketing jargon can attract expert buyers while repelling prospects. Master the art of strategic communication to build trust without sacrificing credibility.

3 min read

The Insider Language Problem: How Jargon Both Attracts and Repels Clients

Picture of Writing Team Writing Team: Mar 2, 2026 8:00:04 AM

Every industry has its secret handshake, and in marketing, that handshake is jargon. We throw around terms like "attribution modeling" and...

Community Language Communication
READ NOW
Discover why hedging language like

3 min read

Hedging Language and Trust Erosion: Why "May Help" Undermines Your Offer

Picture of Writing Team Writing Team: Mar 2, 2026 8:00:01 AM

Your grandmother never said dinner "may help" satisfy your hunger. She said "Come eat." Yet somewhere between childhood certainty and corporate...

Content strategy Language Communication
READ NOW
1 2 Next