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Attribution

Learn why your best marketing campaigns are often statistical flukes and how regression to the mean explains why repeating success is so challenging.

3 min read

Why Your Best Marketing Campaigns Are Actually Statistical Flukes

Picture of Writing Team Writing Team: Feb 9, 2026 12:00:02 AM

That campaign that crushed it last quarter? The one that made you look like a marketing genius and earned you a corner office mention? There's a...

Strategy Digital marketing Attribution
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Discover whether Marketing Mix Modeling or Multi-Touch Attribution delivers better marketing insights.

5 min read

Marketing Mix Modeling vs. Multi-Touch Attribution: Which Works Better?

Picture of Writing Team Writing Team: Aug 18, 2025 8:00:00 AM

A B2B software company spent $2 million on digital advertising last quarter. Multi-touch attribution said Facebook drove 40% of their $8 million in...

Digital marketing Attribution
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