6 min read
Joy Youell: Mar 18, 2025 10:08:38 AM
Consumers make hundreds of decisions daily, from routine purchases to complex investments. But how do they navigate this constant decision-making without experiencing complete mental exhaustion? The answer lies in heuristics—mental shortcuts that...
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4 min read
Joy Youell: Mar 17, 2025 6:41:43 PM
Have you ever wondered why consumers choose one product over another when both seem virtually identical? Or why your perfectly logical marketing...
3 min read
Joy Youell: Mar 17, 2025 6:30:05 PM
Traditional marketing approaches often assume consumers make purely rational, self-interested choices—but the reality is far more complex. Enter...
3 min read
Joy Youell: Oct 1, 2024 11:58:02 AM
Every single day, I rely on AI for meetings. In fact, I’m not even sure I remember how to take manual notes anymore! The tools available today have...
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2 min read
Joy Youell: Jul 30, 2024 3:48:30 PM
In the world of science, studying human experiences typically requires significant time, money, and, of course, human participants. However, with the...
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3 min read
Joy Youell: Jul 30, 2024 3:23:30 PM
As the sun rises on another day in Silicon Valley, the hum of powerful servers fills the air. Inside nondescript buildings, some of the world's most...
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4 min read
Joy Youell: Jul 29, 2024 11:29:48 AM
Generative Engine Optimization (GEO) is the cutting-edge practice of optimizing content for AI-driven search platforms, such as Google's Search...
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3 min read
Joy Youell: Jul 29, 2024 11:20:29 AM
Generative Engines (GEs) are at the forefront of a cultural phenomenon, leveraging advanced artificial intelligence and machine learning to create a...
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5 min read
Joy Youell: Jul 29, 2024 11:13:03 AM
Generative Engine Optimization (GEO) is reshaping how we approach online visibility and content strategy. This article will cover the key differences...
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5 min read
Joy Youell: Jul 29, 2024 11:06:59 AM
Generative AI SEO, also known as Generative Engine Optimization (GEO), is transforming how brands optimize their online presence for AI-driven search...