Joy Youell

Joy Youell has been a writer for most of her life. She owns Winsome Marketing, Hire a Writer, The Academy of Continuing Education, and Baby Got Backlink.

GEO vs. SEO

5 min read

GEO vs. SEO

Generative Engine Optimization (GEO) is reshaping how we approach online visibility and content strategy. This article will cover the key differences between GEO and SEO, exploring their impacts across various search platforms and discussing how...

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Generative AI SEO: Are You Ready for it?

5 min read

Generative AI SEO: Are You Ready for it?

Generative AI SEO, also known as Generative Engine Optimization (GEO), is transforming how brands optimize their online presence for AI-driven search...

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Generative Search Engine Optimization, or GEO, is revolutionizing the way we approach online visibility.

7 min read

What is Generative SEO? Navigating the Future of AI-Driven Search

A new frontier has emerged that's capturing the attention of marketers, content creators, and SEO professionals alike. Generative Search Engine...

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marketing mental health apps

13 min read

The Ultimate Guide to Marketing Mental Health Apps

Table of Contents Introduction Understanding the Mental Health App Landscape Defining Your Target Audience Developing a Unique Value Proposition...

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Understanding Sitelinks

2 min read

Understanding Sitelinks

Sitelinks are essential to search engine results pages (SERPs), enhancing user experience and improving click-through rates (CTR). This article...

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Mastering Audience Segmentation: Learn how to effectively target your digital marketing for better ROI and engagement.

3 min read

Mastering Audience Segmentation

Audience segmentation is probably the most important thing you will ever do when creating a brand strategy. In this article, I'll explain why it is...

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femtech brand

3 min read

How to Build and Grow a Successful Femtech Product

The femtech industry, dedicated to innovative solutions for women's health, is at a crucial turning point. With projections showing the global...

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femtech marketing

3 min read

Femtech Marketing

The landscape of healthcare is undergoing a revolutionary transformation, with Femtech Marketing at the forefront of this evolution. Femtech, short...

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apple computer gray background

3 min read

Marketing After an Acquisition: A Full Playbook for Accelerated Growth

Every day, businesses acquire other businesses. One of the things that very few businesses who are in the acquisition game do well is marketing. How...

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