Joy Youell

Joy Youell has been a writer for most of her life. She owns Winsome Marketing, Hire a Writer, The Academy of Continuing Education, and Baby Got Backlink.

AI investments soar despite losses. Is it a bubble or a calculated risk in the race for technological dominance?

3 min read

Is There an AI Bubble?

As the sun rises on another day in Silicon Valley, the hum of powerful servers fills the air. Inside nondescript buildings, some of the world's most advanced artificial intelligence models are being trained, consuming vast amounts of energy and...

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Explore GEO strategies, tools, and frameworks to optimize content for AI-driven search platforms.

4 min read

GEO: Generative Engine Optimization - is Your Website Screwed?

Generative Engine Optimization (GEO) is the cutting-edge practice of optimizing content for AI-driven search platforms, such as Google's Search...

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Explore Generative Engines and GEO: revolutionizing search and content optimization in the AI-driven era.

3 min read

Generative Engines: Search and Content Optimization

Generative Engines (GEs) are at the forefront of a cultural phenomenon, leveraging advanced artificial intelligence and machine learning to create a...

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GEO vs. SEO

5 min read

GEO vs. SEO

Generative Engine Optimization (GEO) is reshaping how we approach online visibility and content strategy. This article will cover the key differences...

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Generative AI SEO: Are You Ready for it?

5 min read

Generative AI SEO: Are You Ready for it?

Generative AI SEO, also known as Generative Engine Optimization (GEO), is transforming how brands optimize their online presence for AI-driven search...

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Generative Search Engine Optimization, or GEO, is revolutionizing the way we approach online visibility.

7 min read

What is Generative SEO? Navigating the Future of AI-Driven Search

A new frontier has emerged that's capturing the attention of marketers, content creators, and SEO professionals alike. Generative Search Engine...

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marketing mental health apps

13 min read

The Ultimate Guide to Marketing Mental Health Apps

Table of Contents Introduction Understanding the Mental Health App Landscape Defining Your Target Audience Developing a Unique Value Proposition...

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Understanding Sitelinks

2 min read

Understanding Sitelinks

Sitelinks are essential to search engine results pages (SERPs), enhancing user experience and improving click-through rates (CTR). This article...

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Mastering Audience Segmentation: Learn how to effectively target your digital marketing for better ROI and engagement.

3 min read

Mastering Audience Segmentation

Audience segmentation is probably the most important thing you will ever do when creating a brand strategy. In this article, I'll explain why it is...

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