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AI can now generate millions of unique marketing messages, each apparently personalized. But synthetic personalization isn't personalization—it's mass production wearing an individual disguise.

4 min read

Synthetic Personalization: When AI Creates Individual Marketing Messages at Scale

Picture of Writing Team Writing Team: Jan 26, 2026 8:00:03 AM

You receive an email that references your recent website activity, mentions your job title, acknowledges your company size, and suggests solutions...

AI functions AI Capabilities Messaging AI content
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GPT-5 is here with smart auto-routing and improved reasoning. Cut through the hype and discover what OpenAI's latest model actually means for your business workflows and AI strategy.

3 min read

Chat GPT-5 Is Here

Picture of Joy Youell Joy Youell: Aug 8, 2025 10:49:22 AM

OpenAI just dropped GPT-5, and the internet is buzzing with hot takes. But let's cut through the noise and talk about what this actually means for...

OpenAI AI Capabilities ChatGPT
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