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AI Adoption

Marketing teams are sitting on tech stacks they barely use, while new tools arrive faster than anyone can learn them. Here's what's actually happening and what to do about it.

6 min read

The MarTech Readiness Gap Is Real

Writing Team: Apr 17, 2026 1:00:51 PM

According to Gartner, marketing technology utilization is 49% and declining. That means the average marketing team is using less than half of what it...

AI Capabilities AI Adoption Marketing technology

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AI automation promises efficiency, but most implementations fail. Here are the four critical prerequisites you need in place before investing in AI tools—or you'll waste time and money.

6 min read

The 4 Prerequisites to Success for AI Automation Implementation

Ross Henderson: Dec 14, 2025 3:43:28 PM

A lot of companies will go out there and say, "Okay, which AI tool am I gonna buy? How am I gonna use it?" They'll get way ahead of themselves and...

AI Automation AI Adoption

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