WINSOME MARKETING BLOG

3 min read

Why Modern Marketing Sounds Like Your Therapist Talking

Somewhere between the death of the hard sell and the rise of the feelings economy, marketing forgot it was trying to sell you something. Now it wants...

3 min read

The McLuhan Problem: How Platforms Change Marketing

Marshall McLuhan dropped his most famous bombshell in 1964: "The medium is the message." Nearly sixty years later, most marketers still act like he...

4 min read

Synthetic Personalization: When AI Creates Individual Marketing Messages at Scale

You receive an email that references your recent website activity, mentions your job title, acknowledges your company size, and suggests solutions...