Joy Youell

Joy Youell has been a writer for most of her life. She owns Winsome Marketing, Hire a Writer, The Academy of Continuing Education, and Baby Got Backlink.

Embed SME conversations into client onboarding to extract authentic expertise at scale. Learn how to create subject matter expert content without traditional interview friction.

4 min read

How to Extract Unique Insights Without Traditional Content Interviews

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Joy Youell: Nov 3, 2025 8:00:03 AM

Here's a problem every content agency faces: Your clients want content that showcases real expertise. They want unique insights from their subject matter experts. They want articles that couldn't be written by anyone else.

Content strategy Copywriting

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Premium products need lifestyle positioning, not transactional content. Learn why brands selling $500+ items must build aspirational social media strategies to convert high-intent buyers.

6 min read

Why E-Commerce Brands Need Lifestyle Content Strategies

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Joy Youell: Nov 3, 2025 7:59:59 AM

I was working with an e-commerce client recently who sells a premium product. We're talking $800+ price point. High quality, great reviews, loyal...

Branding Social media Influencers Ecommerce

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Strategic content creates market position beyond rankings. Learn how to build content foundations that let you own conversations and expand into new markets successfully.

4 min read

Building Content That Opens New Markets: The Foundation for Strategic Business Expansion

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Joy Youell: Nov 3, 2025 7:59:59 AM

Most companies think about content tactically. They want to rank for keywords. They want to drive traffic. They want leads.

Content strategy Digital marketing B2B Marketing

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4 min read

The Collateral Gap: Why Your AI Strategy Fails Before It Starts

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Joy Youell: Oct 24, 2025 2:46:48 PM

I keep having the same conversation with different companies, and it goes something like this:

Commentary AI Training

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Stop creating content without distribution channels. Learn why modern content strategy requires SEO paired with owned distribution methods like social, email, or lead gen to drive real results.

3 min read

Why Your Content Strategy Needs Distribution Channels Before It Needs More Content

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Joy Youell: Oct 24, 2025 2:40:14 PM

I've been thinking a lot lately about what it means to sell content in 2025. And honestly? Those beautiful 15-blog packages we used to offer don't...

Content strategy Digital marketing B2B Marketing

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Marketing leaders face an impossible choice: invest in upskilling existing teams or hire AI-native talent. Here's why the decision you make now will determine whether your organization survives the next 18 months.

7 min read

Train the Trainer or Fire the Team: The Leadership Dilemma in Marketing's AI Transition

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Joy Youell: Oct 6, 2025 8:00:02 AM

There's a conversation happening in executive offices across the country that nobody wants to have out loud.

Marketing AI Leadership Thought Leadership Career

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Junior marketing roles are becoming obsolete as AI systems outperform traditionally trained marketers. Here's what the next generation must learn to survive—and why soft skills alone won't save your career.

5 min read

Why Junior Marketers Must Evolve or Exit in the AI Era

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Joy Youell: Oct 2, 2025 6:32:07 PM

We need to talk about what's happening to junior marketers. And it's not pretty.

Marketing Career Reskilling

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GPT-5 is here with smart auto-routing and improved reasoning. Cut through the hype and discover what OpenAI's latest model actually means for your business workflows and AI strategy.

3 min read

Chat GPT-5 Is Here

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Joy Youell: Aug 8, 2025 10:49:22 AM

OpenAI just dropped GPT-5, and the internet is buzzing with hot takes. But let's cut through the noise and talk about what this actually means for...

OpenAI AI Capabilities ChatGPT

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Explore how legendary marketing campaigns like Nike's 'Just Do It' and Apple's 'Think Different' successfully applied behavioral economics principles.

6 min read

Behavioral Economics in Action

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Joy Youell: Mar 18, 2025 10:28:49 AM

While understanding the theoretical foundations of behavioral economics is valuable, the true power of these insights emerges when we examine how...

Research Behavioral economics ACE Course

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Learn the four-step framework for crafting messages that capture attention, sustain interest, cultivate desire, and motivate behavior.

5 min read

Persuasive Marketing: Transforming Attention Into Action

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Joy Youell: Mar 18, 2025 10:22:39 AM

In today's hyper-competitive marketplace, simply having a great product or service isn't enough. The most successful brands understand something...

Content strategy Behavioral economics ACE Course

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