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Google's 2025 Year in Search shows

5 min read

Google's 2025 Year in Search: Hot Honey and Onyx Storm FTW

Picture of Writing Team Writing Team: Dec 4, 2025 1:22:21 PM

Google released its 2025 Year in Search data, and the top trending search term globally wasn't a celebrity death, political crisis, or cultural...

seo Research Google
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Google Discover now pushes AI Mode options within articles, offering to summarize publisher content users are already reading. What attention arbitrage means for publishers and engagement economics.

4 min read

Google Discover's AI Mode Push: Summarizing Your Content Before You Finish Reading It

Picture of Writing Team Writing Team: Dec 4, 2025 1:11:18 PM

Google now offers AI Mode options directly within articles you're reading through Discover. Click the three-dot menu on any webpage in the Google...

seo GEO Google AI Mode
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Google tests AI-powered Search Console assistant that configures Performance reports through natural language. What conversational analytics means for SEO professionals and data accessibility.

4 min read

Google's AI-Powered Configuration Tool for Search Console

Picture of Writing Team Writing Team: Dec 4, 2025 1:08:14 PM

Google quietly rolled out an AI-powered configuration tool for Search Console's Performance report, letting users request data views through natural...

seo Technical SEO Research Google
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Google's Vertex AI documentation reveals seven ranking signals that likely power AI Mode. Learn what this means for your SEO strategy

4 min read

Seven Signals Powering Google's AI Mode (Exposed in Vertex AI Documentation)

Picture of Writing Team Writing Team: Dec 3, 2025 9:28:53 AM

Sometimes the best insights come from places you least expect. SEO analyst Metehan Yeşilyurt recently uncovered something remarkable: Google's...

seo Technical SEO GEO
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AI Overviews are answering questions without clicks. Learn why your impressions stay strong while traffic drops—and how to win in the zero-click search era.

7 min read

When AI Overviews Kill Your Click-Through Rate (And Why That's Not the Whole Story)

Picture of Writing Team Writing Team: Nov 24, 2025 7:00:00 AM

Your Google Search Console looks schizophrenic.

seo Data Website Google
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Users research on ChatGPT then buy on Google. Learn why direct traffic surges signal brand strength in the multi-platform search era—and how to track invisible conversions.

4 min read

The Direct Traffic Surge: Decoding Brand Awareness

Picture of Writing Team Writing Team: Nov 17, 2025 7:00:01 AM

Your analytics are telling you a story that doesn't make sense.

seo Data Website
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Publishing 8-10 blogs weekly got us 2-hour Google indexing and 10K monthly traffic gains. Learn the signals that reveal your perfect content cadence.

4 min read

Content Velocity vs. Content Volume: Finding Your Publishing Sweet Spot

Picture of Writing Team Writing Team: Nov 13, 2025 4:11:28 PM

Most content strategies suffer from one of two problems: publishing too little to gain momentum, or publishing so much that quality collapses under...

seo Content strategy
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Your SEO rankings didn't actually improve—Google just changed what it counts. Learn why your Search Console average position jumped overnight and what metrics actually matter now.

4 min read

Avg. Position Updates = Why Your Search Console Data Got Better Overnight

Picture of Writing Team Writing Team: Nov 13, 2025 4:00:57 PM

Your boss is thrilled. Your average position in Google Search Console jumped from 45 to 8.5 overnight. Your rankings look incredible. Your visibility...

seo Technical SEO Google
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Learn how to expand your SEO strategy beyond English into Spanish, Portuguese, French, and Mandarin markets. Discover cultural nuances, search behavior differences, and technical implementation for multilingual success.

6 min read

The Multilingual SEO Strategy Your Competitors Are Ignoring

Picture of Writing Team Writing Team: Nov 10, 2025 8:00:01 AM

Most businesses treat international SEO like a translation project. They run their English content through a service, swap out the text, and wonder...

seo Language
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Over-optimization kills SEO performance. Learn how semantic saturation, keyword stuffing, and excessive optimization damage rankings, readability, and conversion rates.

8 min read

Semantic Saturation: When Your SEO Content Becomes Too Optimized

Picture of Writing Team Writing Team: Oct 20, 2025 8:00:02 AM

You've read the SEO guides. You've identified your target keywords. You've carefully woven those keywords into your content at the recommended...

seo Content strategy Keywords
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