3 min read
Writing Team: Jan 19, 2026 8:00:02 AM
You rank #3 for "content marketing strategy." You also rank for "content planning framework," "editorial calendar best practices," and "content...
3 min read
Writing Team: Jan 19, 2026 8:00:00 AM
Someone asks ChatGPT for a local excavation company. Gets an answer. Visits the site. That's the optimistic scenario SEO professionals cling to—AI as...
5 min read
Writing Team: Jan 12, 2026 8:00:03 AM
SEO textbooks teach that search intent falls into three neat categories: informational (learning), transactional (buying), and navigational...
4 min read
Lauren Keller: Dec 29, 2025 12:00:00 AM
For the first time ever, I'm watching SEOs and industry experts talk multi-channel strategy. Before, it was always eighty-five percent website is...
3 min read
Lauren Keller: Dec 22, 2025 8:00:03 AM
LLMs are deeply malleable, and right now, they are completely susceptible to the spam tactics that kind of worked pretty well for Black Hat SEO ten...
4 min read
Writing Team: Dec 22, 2025 7:59:59 AM
Your website being a community—this one is fun, and I've been seeing more of this. It's a little different, but I think the shift toward wanting...
3 min read
Writing Team: Dec 22, 2025 7:59:59 AM
We've been talking about personalization and marketing for, like, twelve thousand million trillion years. We know how important it is, and how great...
4 min read
Lauren Keller: Dec 14, 2025 3:14:37 PM
I remember the foundational HubSpot framework from fifteen years ago, when they said the reasons why people search something on the internet. That...
3 min read
Lauren Keller: Dec 14, 2025 2:33:07 PM
I've been saying for a long time that the traditional topic cluster probably isn't going to work as well anymore. And I know some people disagree...
3 min read
Writing Team: Dec 14, 2025 2:20:30 PM
I can't tell you how many YouTube videos I've seen with gravestones and people dramatically falling backwards onto the grave of SEO. It's become the...