Writing Team

Sick of sounding like AI? Learn how to develop a killer writing voice that'll make chatbots jealous.

3 min read

Voice and Tone: Where Writers Leave AI in the Dust

Picture of Writing Team Writing Team: Jan 22, 2025 4:38:12 PM

Listen up, word nerds - let's dive into something juicy. We're talking voice and tone, and let me tell you, this is where we separate the real writers from the word slingers. Sure, AI can string words together like nobody's business, but capturing...

Writing AI Copywriting
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Discover 10+ proven techniques to make your writing stand out from AI-generated content, including creative punctuation, sentence fragments, and advanced storytelling methods.

3 min read

Breaking Writing Rules: How to Make Your Content More Human Than AI

Picture of Writing Team Writing Team: Jan 22, 2025 4:32:45 PM

AI-generated content is errywhere. Which means that the ability to write with a distinctly human voice has never been more valuable. While artificial...

Writing Copywriting
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By drawing on principles from Kant, Foucault, and other philosophical perspectives, marketers can recognize their responsibility in shaping societal values and individual choices.

4 min read

The Ethics of Manipulation: Is All Marketing Propaganda?

Picture of Writing Team Writing Team: Jan 19, 2025 2:47:34 PM

Marketing’s ultimate goal is to persuade—whether to buy a product, support a cause, or adopt a behavior. But where does persuasion end and...

Marketing Psychology Ethics
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Brands that understand the neuroscience of dopamine and desire hold the key to building deeper, more engaging customer relationships.

3 min read

Dopamine and Desire: How Brands Trigger Reward Pathways in the Brain

Picture of Writing Team Writing Team: Jan 19, 2025 2:42:26 PM

Dopamine, often called the “feel-good” neurotransmitter, is at the heart of our brain’s reward system. It plays a pivotal role in driving human...

Sales Marketing Psychology
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Explore the psychology behind consumer decisions with insights on anchoring, confirmation bias, and the decoy effect—plus ethical ways marketers can leverage them.

3 min read

The Role of Cognitive Biases in Consumer Decision-Making

Picture of Writing Team Writing Team: Jan 19, 2025 2:36:20 PM

Cognitive biases play a pivotal role in shaping how individuals make decisions. These psychological shortcuts—while useful for navigating the...

Marketing Cognition
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For expert marketers, the challenge lies in capturing their audience's attention at the exact moment they make decisions.

3 min read

Micro-Moment Marketing: Capturing Intent in Split-Second Decisions

Picture of Writing Team Writing Team: Dec 17, 2024 6:46:37 PM

In an always-connected digital world, customers are constantly bombarded with information. For expert marketers, the challenge lies in capturing...

Marketing Audience Behavior
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The key lies not in creating artificial scarcity but in harnessing natural limitations and exclusive value to drive genuine customer interest.

3 min read

The Science of FOMO Marketing

Picture of Writing Team Writing Team: Dec 17, 2024 6:41:42 PM

From flash sales to limited edition drops, FOMO (Fear of Missing Out) has become a cornerstone of modern marketing. But what does the science say...

Marketing Psychology
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A well-crafted knowledge base doesn’t just answer questions—it builds relationships, creates advocates, and generates revenue.

3 min read

Customer Service as Content Marketing

Picture of Writing Team Writing Team: Dec 17, 2024 6:37:52 PM

For expert marketers, the boundaries between marketing, customer service, and sales are increasingly blurring. These days, customer service content...

Marketing Content strategy
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The key isn't just identifying big spenders - it's understanding and nurturing those customers who create ripple effects throughout your entire ecosystem.

2 min read

Identifying High-Value Customers: Advanced Metrics

Picture of Writing Team Writing Team: Dec 17, 2024 5:09:13 PM

Looking at the latest McKinsey Digital Report, something striking emerges about customer value: The top 2% of customers drive nearly 30% of total...

Marketing Audience Customer retention
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The future of brand strategy isn't just about reaching Generation Alpha - it's about creating environments where they can actively participate in brand building.

4 min read

Building a Brand Strategy for Gen Alpha

Picture of Writing Team Writing Team: Dec 17, 2024 4:56:51 PM

Walk into any household with young children today and you'll witness something remarkable: a three-year-old confidently asking Alexa to play their...

Branding Marketing Audience
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