Writing Team

Discover how micro-influencers impact consumer behavior, build trust, and drive brand engagement.

2 min read

The Impact of Micro-Influencers on Consumer Behavior

Picture of Writing Team Writing Team: Dec 3, 2024 5:11:00 PM

Micro-influencers, typically individuals with 10,000 to 100,000 followers on social media, are changing the landscape of marketing. Unlike mega-influencers, they maintain niche audiences with high engagement rates, fostering trust and authenticity....

Social media Influencers Behavior
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By adopting these measurement techniques, businesses can make data-driven decision

2 min read

How to Measure Brand Equity and Why It Matters

Picture of Writing Team Writing Team: Dec 3, 2024 5:06:46 PM

Brand equity is the intangible value associated with a brand that makes it distinct and preferred by consumers. Measuring brand equity is essential...

Branding Business
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Create a loyalty program that works: strategies, innovative ideas, and tips to boost customer retention.

3 min read

How to Develop a Loyalty Program That Actually Works

Picture of Writing Team Writing Team: Nov 25, 2024 11:41:43 AM

A loyalty program isn’t just about rewarding repeat customers—it’s a strategic tool to foster long-term relationships, increase customer lifetime...

Business Customer retention
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Establishing your brand as an industry leader is about more than being the best at what you do—it requires deliberate positioning

3 min read

How to Position Your Brand as an Industry Leader

Picture of Writing Team Writing Team: Nov 25, 2024 11:35:40 AM

Establishing your brand as an industry leader is about more than being the best at what you do—it requires deliberate positioning, trust-building,...

Marketing Content strategy Leadership
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In a world where products are increasingly similar, emotional connections are your strongest differentiator.

3 min read

Emotional Branding

Picture of Writing Team Writing Team: Nov 18, 2024 8:30:00 AM

Picture walking into your favorite coffee shop. That familiar aroma hits you, and suddenly you're flooded with feelings of comfort, warmth, and...

Branding Psychology Emotion
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A brand audit is not a one-time exercise but an ongoing process of evaluation and refinement.

3 min read

How to Conduct a Brand Audit

Picture of Writing Team Writing Team: Nov 18, 2024 8:30:00 AM

Brand audits are essential health checks for your business, offering critical insights into performance, perception, and potential. To demonstrate...

Branding Research
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2 min read

Rethinking Lead Generation: The Power of Value-Driven Connections

Picture of Writing Team Writing Team: Nov 13, 2024 11:57:39 AM

At Winsome Marketing, we believe lead generation is about more than capturing contacts—it’s about creating meaningful connections from the first...

Sales Content strategy Lead generation
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Marketing today isn’t just about spreading awareness; it’s about building connections by understanding and meeting the audience’s real needs.

2 min read

The Value of Delivering What Your Audience Really Needs

Picture of Writing Team Writing Team: Nov 13, 2024 11:43:19 AM

In a recent webinar featuring insights from Katie Mouton, Senior Demand Gen Director at BPM, and Winsome Marketing’s team, including Ross Henderson,...

Webinar Lead generation
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By tackling these alignment challenges head-on, businesses can position themselves to meet the evolving demands of their customers

2 min read

Aligning Sales and Marketing for Better Business Outcomes

Picture of Writing Team Writing Team: Nov 13, 2024 11:26:28 AM

In a recent webinar featuring insights from key industry professionals, including Katie Mouton, Senior Demand Gen Director at BPM, Ross Henderson,...

Sales Marketing
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Success in modern lead generation requires breaking down traditional silos between marketing and sales.

4 min read

Rethinking Lead Generation

Picture of Writing Team Writing Team: Nov 11, 2024 1:54:48 PM

Lead generation has evolved far beyond simply collecting contact information. The traditional approach of casting a wide net and hoping for the best...

Sales Audience Lead generation
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