Writing Team

Our Writing Team consists of AI marketing specialists who decode emerging technologies and translate complex artificial intelligence trends into actionable growth strategies for forward-thinking businesses.

AI didn't eliminate marketing jobs—it eliminated marketing tasks. Here's how the shift from execution to strategy is changing what marketers actually spend their time doing.

7 min read

How AI Changed What Marketers Actually Do All Day

Speed became a competitive advantage this year, but not the kind of speed people expected. It's not about working less—it's about reallocating time from execution to strategy. Taking manual tasks and utilizing AI for those, and freeing up time for...

READ NOW
Websites aren't just information repositories anymore. Discover why building community on your owned properties is the search strategy that will matter most in 2026.

4 min read

Your Website as Community: The Search Strategy Nobody's Talking About

Your website being a community—this one is fun, and I've been seeing more of this. It's a little different, but I think the shift toward wanting...

READ NOW
AI search tracking is a black box, and the tools claiming to solve it aren't ready. Here's why personalization makes measurement nearly impossible—and what to do about it.

3 min read

Why AI Search Is (Currently) Impossible to Track

We've been talking about personalization and marketing for, like, twelve thousand million trillion years. We know how important it is, and how great...

READ NOW
AI suddenly started giving outlines first, asking for approval, and bloating word counts. Reddit thinks it's deliberate. Here's what's actually happening with token usage

5 min read

Is AI Deliberately Inflating Word Counts to Charge You More?

There's a bunch of speculation on Reddit about this. The runaround of, like, when it's like "are you sure," and "approve this," and it gives outlines...

READ NOW
SEO isn't dead—it's evolving. Cut through the sensationalism to understand what's actually changing in search and why Google still matters for your marketing strategy in 2025.

3 min read

The Death of SEO: Debunking the Internet's Favorite Marketing Myth

I can't tell you how many YouTube videos I've seen with gravestones and people dramatically falling backwards onto the grave of SEO. It's become the...

READ NOW
Discover how applying digital minimalism principles to your marketing—from websites to emails to social media—creates stronger engagement and better results through radical simplicity.

5 min read

Digital Minimalism Meets Marketing: Less Is Actually More

Every marketing team operates on the same assumption: more touchpoints equal more engagement.

READ NOW
Discover why traditional volume-based content strategies are failing and how to adapt your marketing approach for audiences experiencing genuine attention scarcity.

4 min read

The Attention Recession: Marketing in an Overwhelmed World

We're not in an attention economy anymore. We're in an attention recession.

READ NOW
Google's 2025 Year in Search shows

5 min read

Google's 2025 Year in Search: Hot Honey and Onyx Storm FTW

Google released its 2025 Year in Search data, and the top trending search term globally wasn't a celebrity death, political crisis, or cultural...

READ NOW
Previsible SEO's AI benchmark shows Claude Opus 4.1 leads at 84% on expert SEO questions, while human experts score 89%+. What the gap means for professional AI adoption.

4 min read

The AI SEO Benchmark: When Claude Opus 4.1 Beats GPT-5

Previsible SEO released an AI SEO benchmark testing how well large language models handle expert-level search marketing questions. The results are...

READ NOW
Google Discover now pushes AI Mode options within articles, offering to summarize publisher content users are already reading. What attention arbitrage means for publishers and engagement economics.

4 min read

Google Discover's AI Mode Push: Summarizing Your Content Before You Finish Reading It

Google now offers AI Mode options directly within articles you're reading through Discover. Click the three-dot menu on any webpage in the Google...

READ NOW