4 min read
Writing Team: Dec 22, 2025 8:00:02 AM
Your most loyal customer just left. They've been with you for seven years. Recommended you to colleagues. Defended your pricing to skeptics. Then one morning they wake up and choose a competitor they've never tried before.
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6 min read
Writing Team: Dec 22, 2025 8:00:02 AM
For AI to read your site and your brand, you almost need to have consistent messaging across all platforms. That would be your leadership team, the...
7 min read
Writing Team: Dec 22, 2025 7:59:59 AM
Speed became a competitive advantage this year, but not the kind of speed people expected. It's not about working less—it's about reallocating time...
4 min read
Writing Team: Dec 22, 2025 7:59:59 AM
Your website being a community—this one is fun, and I've been seeing more of this. It's a little different, but I think the shift toward wanting...
3 min read
Writing Team: Dec 22, 2025 7:59:59 AM
We've been talking about personalization and marketing for, like, twelve thousand million trillion years. We know how important it is, and how great...
5 min read
Writing Team: Dec 15, 2025 8:00:00 AM
There's a bunch of speculation on Reddit about this. The runaround of, like, when it's like "are you sure," and "approve this," and it gives outlines...
3 min read
Writing Team: Dec 14, 2025 2:20:30 PM
I can't tell you how many YouTube videos I've seen with gravestones and people dramatically falling backwards onto the grave of SEO. It's become the...
5 min read
Writing Team: Dec 8, 2025 7:59:59 AM
Every marketing team operates on the same assumption: more touchpoints equal more engagement.
4 min read
Writing Team: Dec 8, 2025 7:59:59 AM
We're not in an attention economy anymore. We're in an attention recession.
5 min read
Writing Team: Dec 4, 2025 1:22:21 PM
Google released its 2025 Year in Search data, and the top trending search term globally wasn't a celebrity death, political crisis, or cultural...