Writing Team

Whether you opt for a logotype, logomark, or a combination, your logo should reflect your brand’s identity and values.

4 min read

Logotype vs. Logomark vs. Logo: What’s the Difference?

Picture of Writing Team Writing Team: Sep 24, 2024 6:28:26 PM

When you're creating a logo, one of the first questions to consider is: “Do you want a logotype or a logomark?” While both are types of logos, they serve different purposes, and choosing the right one can significantly impact your branding. Many...

Branding
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A thoughtfully designed logo is more than just a symbol—it’s the visual foundation of your brand’s identity.

4 min read

Logo Design: How to Find the Perfect Symbol for Your Brand

Picture of Writing Team Writing Team: Sep 24, 2024 6:21:20 PM

Creating the perfect logo for your business is essential to building a strong brand identity. Whether you're starting from scratch or redesigning...

Branding
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Developing a digital brand strategy is essential for building a strong online presence and achieving business growth.

3 min read

A Guide to Developing Your Digital Brand Strategy

Picture of Writing Team Writing Team: Sep 24, 2024 6:14:26 PM

Are you looking for a guide to help you navigate the entire branding process? A resource that not only defines your brand but also helps you refine...

Branding
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As AI technologies continue to evolve, passive listening will become an increasingly valuable tool for managing employee experience and engagement.

4 min read

Employee Listening in the Age of Artificial Intelligence

Picture of Writing Team Writing Team: Sep 24, 2024 6:09:30 PM

As artificial intelligence (AI) becomes increasingly integrated into employee listening programs, businesses are finding new ways to gather insights...

AI Data
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Selecting the right brand architecture is essential for aligning your business strategy, supporting growth, and enhancing customer perception.

4 min read

Brand Architecture

Picture of Writing Team Writing Team: Sep 24, 2024 6:03:11 PM

Brand architecture is a critical element for businesses looking to manage multiple products, services, or sub-brands effectively. Whether you're...

Branding
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Building a strong brand strategy takes time, effort, and expertise.

3 min read

Brand Elements to Include in Your Brand Book

Picture of Writing Team Writing Team: Sep 24, 2024 5:55:29 PM

Whether you’re building or revamping your brand, this guide will walk you through the most important elements to include. From defining your mission...

Branding
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. A real estate branding agency can help you create a powerful, consistent identity that resonates with your target audience, builds trust, and ultimately drives business growth.

3 min read

Real Estate Branding Agency: Elevating Your Property Business

Picture of Writing Team Writing Team: Sep 24, 2024 5:48:28 PM

As potential buyers and investors sift through countless listings and companies, the real estate businesses that stand out have one thing in common:...

Real Estate Marketing
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Mastering the hook rate is essential for success in digital marketing.

4 min read

Hook Rate Formula: Mastering Engagement in Digital Marketing

Picture of Writing Team Writing Team: Sep 17, 2024 8:51:55 AM

Capturing your audience's attention quickly is crucial. This is where the concept of "hook rate" comes into play. Understanding and optimizing your...

Marketing Data
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Your website health score is a critical metric that influences your online visibility, user experience, and business success.

4 min read

Website Health Score: The Key to Optimizing Your Online Presence

Picture of Writing Team Writing Team: Sep 17, 2024 8:46:40 AM

Your website is often the first interaction potential customers have with your brand. Ensuring it runs smoothly, ranks well in search engines, and...

seo Technical SEO
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While both strategy agencies and marketing agencies aim to help businesses succeed, they approach this goal from different angles.

3 min read

Strategy Agency vs. Marketing Agency: Understanding the Difference

Picture of Writing Team Writing Team: Sep 17, 2024 8:35:25 AM

When it comes to business consulting and outsourced services, two terms that often cause confusion are "strategy agency" and "marketing agency."...

Marketing Consulting
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