Writing Team

Discover how coherence marketing creates seamless brand experiences across all touchpoints.

3 min read

Aligning Every Touch Point for Brand Consistency

Picture of Writing Team Writing Team: Apr 10, 2025 11:57:33 AM

We've all felt that moment of cognitive discord—the luxury brand with the budget customer service, the sustainability champion with excessive packaging, the friendly face with the cold email follow-up. These jarring inconsistencies don't just...

Branding Psychology Customer retention
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Discover why we buy from brands that mirror our beliefs.

3 min read

Worldview and Consumer Behavior: The Role of Worldview in Brand Loyalty

Picture of Writing Team Writing Team: Mar 31, 2025 3:12:04 PM

We rarely acknowledge how deeply our worldviews shape our purchasing decisions. Beyond features and benefits lies a more profound motivation—we...

Marketing Psychology Behavior
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Learn from costly mistranslations and discover research-backed strategies for cross-cultural campaigns that maintain brand integrity while respecting linguistic nuance.

3 min read

Cultural Linguistics in Global Marketing: When Words Don't Translate

Picture of Writing Team Writing Team: Mar 31, 2025 3:06:46 PM

We exist in a world where markets have dissolved their physical boundaries, yet linguistic ones remain stubbornly intact. The tension between global...

Culture Language
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Discover strategies to track and attribute dark social traffic—the 65% of social sharing that happens via private channels.

5 min read

Dark Social Attribution: Tracking the Untrackable in Social Media ROI

Picture of Writing Team Writing Team: Mar 24, 2025 2:48:07 PM

The detective arrives at the scene, finding footprints that vanish midway across the room. The culprit seems to have disappeared into thin air,...

Social media Audience Data
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The most sophisticated brands recognize that asking for information rather than taking it represents not just an adaptation to regulatory changes but a fundamental evolution in customer relationships.

4 min read

Zero-Party Data Marketing: Building Trust Through Voluntary Information

Picture of Writing Team Writing Team: Mar 24, 2025 2:43:59 PM

In the grand theater of digital marketing, a quiet revolution is taking place. The curtain falls on the era of surreptitious data collection as...

Marketing Data Customer retention
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Learn research-backed strategies for identifying, activating, nurturing and amplifying authentic customer voices to increase retention by 37% and boost revenue growth by 25%.

4 min read

Nurturing Customer Advocacy Programs for Brand Growth

Picture of Writing Team Writing Team: Mar 24, 2025 2:36:58 PM

In the quiet corners of marketing strategy meetings, a truth emerges that the most sophisticated brands have known for centuries: the most powerful...

Branding Marketing Content strategy
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Discover how choice architecture influences consumer behavior in marketing. Learn strategic product placement techniques, digital optimization tactics, and case studies that drive conversions and sales.

3 min read

Understanding Choice Architecture in Marketing

Picture of Writing Team Writing Team: Mar 10, 2025 4:53:02 PM

Choice architecture refers to the way options are structured and presented to consumers, significantly influencing their decision-making process. By...

Marketing Psychology
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This expert guide examines the psychology of scarcity marketing gone wrong, with real-world examples and strategies for implementing ethical scarcity tactics that boost conversions without damaging brand trust.

4 min read

Scarcity Marketing Psychology: Does "Not Enough" Work?

Picture of Writing Team Writing Team: Mar 10, 2025 4:47:20 PM

Scarcity marketing—the practice of emphasizing limited availability to increase perceived value and urgency—has become a cornerstone of modern...

Sales Psychology
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This evidence-based analysis examines how brands function as identity markers and the psychological mechanisms behind consumer self-perception.

6 min read

The Commodification of Identity: How Marketing Shapes Self-Perception

Picture of Writing Team Writing Team: Mar 2, 2025 1:52:56 PM

In contemporary consumer culture, the relationship between brands and personal identity has grown increasingly complex. Far from merely selling...

Branding Community Identity
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In Sartre's famous formulation, we are what we do. Increasingly, both consumers and brands are recognizing that what we buy—and what we sell—contributes significantly to who we are.

5 min read

Existentialism and Marketing: Meaning in a Commercial World

Picture of Writing Team Writing Team: Mar 2, 2025 1:40:41 PM

In an age of material abundance and digital connectivity, many consumers are facing an unexpected crisis: a profound lack of meaning. As basic needs...

Marketing Psychology Community
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