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Philosophy

Explore how the ancient Ship of Theseus paradox applies to modern rebranding decisions. Learn when brand transformation preserves identity versus creating something entirely new.

3 min read

The Ship of Theseus Problem in Rebranding: When Is Your Brand No Longer Your Brand?

Picture of Writing Team Writing Team: Feb 9, 2026 12:00:01 AM

If you've ever watched a heritage brand completely transform itself and wondered "What the hell just happened here?" – you've stumbled into one of...

Branding Psychology Philosophy
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Explore how digital interruption shapes modern attention economics and marketing strategy through philosophical insights on distraction, presence, and the true cost of engagement.

4 min read

The Philosophy of Interruption: Attention as Currency

Picture of Writing Team Writing Team: Jul 17, 2025 9:58:49 AM

We live in the age of the planned interruption. Every notification, every auto-play video, every "just one more scroll" represents a calculated...

Philosophy Customer acquisition
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Discover how phenomenology reveals the hidden depths of brand experience. Learn why Husserl and Merleau-Ponty's insights about embodied consciousness transform modern marketing strategy.

4 min read

The Phenomenology of Brand Experience: How Perception Creates Reality

Picture of Writing Team Writing Team: Jun 30, 2025 10:32:09 AM

When you hold an iPhone, you're not simply grasping a communication device—you're encountering what phenomenologist Edmund Husserl would call an...

Branding Philosophy
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