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Psychology (3)

Examine the philosophical tension between genuine happiness and perpetual desire in modern marketing.

4 min read

Happiness vs. Desire: What Are Marketers Really Selling?

Writing Team: May 19, 2025 4:37:04 PM

We sell happiness but profit from desire. This tension sits at the heart of marketing's existential crisis. As practitioners, we promise fulfillment...

Sales Marketing Psychology

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Explore how brands across the spectrum leverage Maslow's Hierarchy of Needs in their marketing—from lesser-known companies addressing basic physiological needs to niche brands targeting self-actualization and transcendence.

9 min read

Maslow's Hierarchy of Needs and Marketing Strategies

Writing Team: May 8, 2025 3:52:22 PM

Why did you buy your last pair of shoes? The instinctive answer might reference style, comfort, or price—but beneath these surface-level...

Marketing Psychology

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4 min read

Anti-Marketing Marketing: When Subtle Sells Better Than Loud

Writing Team: Apr 10, 2025 12:02:19 PM

We live in the age of attention deficit—not because audiences lack focus, but because marketers demand too much of it. The average consumer...

Sales Marketing Psychology

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3 min read

Aligning Every Touch Point for Brand Consistency

Writing Team: Apr 10, 2025 11:57:33 AM

We've all felt that moment of cognitive discord—the luxury brand with the budget customer service, the sustainability champion with excessive...

Branding Psychology Customer retention

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Discover why we buy from brands that mirror our beliefs.

3 min read

Worldview and Consumer Behavior: The Role of Worldview in Brand Loyalty

Writing Team: Mar 31, 2025 3:12:04 PM

We rarely acknowledge how deeply our worldviews shape our purchasing decisions. Beyond features and benefits lies a more profound motivation—we...

Marketing Psychology Behavior

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Discover how choice architecture influences consumer behavior in marketing. Learn strategic product placement techniques, digital optimization tactics, and case studies that drive conversions and sales.

3 min read

Understanding Choice Architecture in Marketing

Writing Team: Mar 10, 2025 4:53:02 PM

Choice architecture refers to the way options are structured and presented to consumers, significantly influencing their decision-making process. By...

Marketing Psychology

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4 min read

Scarcity Marketing Psychology: Does "Not Enough" Work?

Writing Team: Mar 10, 2025 4:47:20 PM

Scarcity marketing—the practice of emphasizing limited availability to increase perceived value and urgency—has become a cornerstone of modern...

Sales Psychology

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In Sartre's famous formulation, we are what we do. Increasingly, both consumers and brands are recognizing that what we buy—and what we sell—contributes significantly to who we are.

5 min read

Existentialism and Marketing: Meaning in a Commercial World

Writing Team: Mar 2, 2025 1:40:41 PM

In an age of material abundance and digital connectivity, many consumers are facing an unexpected crisis: a profound lack of meaning. As basic needs...

Marketing Psychology Community

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