2 min read
Writing Team: Nov 13, 2024 11:26:28 AM
In a recent webinar featuring insights from key industry professionals, including Katie Mouton, Senior Demand Gen Director at BPM, Ross Henderson,...
4 min read
Writing Team: Nov 11, 2024 1:43:52 PM
New tools and platforms are constantly emerging, each promising to improve efficiency, enhance data insights, or drive growth. Yet, with the...
3 min read
Writing Team: Nov 11, 2024 1:34:13 PM
Personalization in marketing is more than addressing customers by name or customizing emails. True personalization means understanding who your...
3 min read
Writing Team: Nov 11, 2024 1:30:23 PM
In today’s fast-paced marketing world, generative AI is often seen as a productivity powerhouse, offering the potential to significantly increase the...
2 min read
Writing Team: Nov 11, 2024 1:17:56 PM
As organizations increasingly turn to artificial intelligence (AI) to enhance efficiency, innovation, and competitive advantage, strategic planning...
3 min read
Writing Team: Nov 11, 2024 8:30:00 AM
Picture yourself standing in Times Square, surrounded by a sea of faces. Each person has their own story, desires, and needs. Now imagine trying to...
2 min read
Writing Team: Nov 5, 2024 2:52:10 PM
Consumers want products and brands that resonate with their personal values and provide a sense of purpose. This shift has given rise to existential...
2 min read
Writing Team: Nov 5, 2024 2:49:13 PM
Artificial Intelligence (AI) has fundamentally transformed how businesses understand and influence consumer behavior. This article examines the...
5 min read
Writing Team: Oct 29, 2024 7:13:39 PM
5 min read
Writing Team: Oct 29, 2024 7:08:57 PM
Brand loyalty is more than just a habit—it’s a complex emotional and psychological connection that keeps customers returning to certain brands. Loyal...
