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Marketing (2)

The key isn't just identifying big spenders - it's understanding and nurturing those customers who create ripple effects throughout your entire ecosystem.

2 min read

Identifying High-Value Customers: Advanced Metrics

Looking at the latest McKinsey Digital Report, something striking emerges about customer value: The top 2% of customers drive nearly 30% of total...

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The future of brand strategy isn't just about reaching Generation Alpha - it's about creating environments where they can actively participate in brand building.

4 min read

Building a Brand Strategy for Gen Alpha

Walk into any household with young children today and you'll witness something remarkable: a three-year-old confidently asking Alexa to play their...

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The future of content strategy lies in creating environments where learning and doing become increasingly integrated.

2 min read

The Art and Science of Multi-Modal Content

Informational content has undergone a profound transformation over the past decade. What began as simple text-based documentation has evolved into...

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Millennial parents value authenticity, convenience, and sustainability.

3 min read

Marketing to Millennial Parents: Key Insights and Tactics

Millennial parents, typically born between 1981 and 1996, are reshaping the parenting landscape with their unique values, priorities, and...

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Establishing your brand as an industry leader is about more than being the best at what you do—it requires deliberate positioning

3 min read

How to Position Your Brand as an Industry Leader

Establishing your brand as an industry leader is about more than being the best at what you do—it requires deliberate positioning, trust-building,...

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By tackling these alignment challenges head-on, businesses can position themselves to meet the evolving demands of their customers

2 min read

Aligning Sales and Marketing for Better Business Outcomes

In a recent webinar featuring insights from key industry professionals, including Katie Mouton, Senior Demand Gen Director at BPM, Ross Henderson,...

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Evaluating tech stack additions with a focus on business goals ensures that every new tool serves a purpose and contributes to the organization’s growth.

4 min read

Evaluating Tech Stack Additions Through the Lens of Business Goals

New tools and platforms are constantly emerging, each promising to improve efficiency, enhance data insights, or drive growth. Yet, with the...

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Effective personalization is about more than data and technology

3 min read

Principles of Personalization in Marketing

Personalization in marketing is more than addressing customers by name or customizing emails. True personalization means understanding who your...

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Learn how marketers can harness generative AI to boost content volume while ensuring quality control.

3 min read

Maximizing Generative AI in Marketing

In today’s fast-paced marketing world, generative AI is often seen as a productivity powerhouse, offering the potential to significantly increase the...

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Strategically integrate AI to align with business goals, avoiding distractions and maximizing impact.

2 min read

Strategic Planning for AI Implementation

As organizations increasingly turn to artificial intelligence (AI) to enhance efficiency, innovation, and competitive advantage, strategic planning...

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