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Demographics

Demographics tell you who customers are. Psychographics reveal why they buy. Learn how to shift from age and income targeting to values-based behavioral segmentation that actually predicts purchases—plus a complete change management roadmap for marketing teams.

8 min read

The Death of Demographics: Why Psychographics Rule the Future

Picture of Writing Team Writing Team: Sep 29, 2025 2:27:32 PM

Demographics told us who customers are. Psychographics tell us why they buy.

Marketing Psychology Demographics
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