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Cognition

Explore the psychology behind consumer decisions with insights on anchoring, confirmation bias, and the decoy effect—plus ethical ways marketers can leverage them.

3 min read

The Role of Cognitive Biases in Consumer Decision-Making

Picture of Writing Team Writing Team: Jan 19, 2025 2:36:20 PM

Cognitive biases play a pivotal role in shaping how individuals make decisions. These psychological shortcuts—while useful for navigating the...

Marketing Cognition
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