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AI suddenly started giving outlines first, asking for approval, and bloating word counts. Reddit thinks it's deliberate. Here's what's actually happening with token usage

5 min read

Is AI Deliberately Inflating Word Counts to Charge You More?

Picture of Writing Team Writing Team: Dec 15, 2025 8:00:00 AM

There's a bunch of speculation on Reddit about this. The runaround of, like, when it's like "are you sure," and "approve this," and it gives outlines first, and whatever, and then blowing out word count is a way for it to overuse tokens so that you...

Chatbot Large language models AI technology
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AI killed delve, leverage, navigate, and dozens of other perfectly good words. Here's the growing graveyard of terms that now scream

5 min read

RIP to All the Words We Can't Use Anymore (Thanks, AI)

Picture of Cassandra Mellen Cassandra Mellen: Dec 14, 2025 4:23:42 PM

I wanted to have a moment—a little RIP for all the words that we can't really use anymore without getting side-eye, like "was that AI?"

AI Copywriting AI content
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AI was supposed to lower content standards by flooding the market with cheap articles. Instead, it raised the bar. Here's why quality content is more valuable than ever

5 min read

AI Didn't Kill Quality Content—It Made It Non-Negotiable

Picture of Cassandra Mellen Cassandra Mellen: Dec 14, 2025 4:15:41 PM

There's a misconception that AI makes it easier to create content, so quality standards will drop. The reality? They're rising.

Content strategy Copywriting AI content
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AI chatbot adoption surged 81% in 2025, fundamentally changing how people search and discover brands. Here's what shifted—and what your brand needs to do to stay visible.

5 min read

How AI and Chatbot Use Changed in 2025 (And What Brands Need to Do About It)

Picture of Cassandra Mellen Cassandra Mellen: Dec 14, 2025 4:09:22 PM

At the start of the year, 81% of U.S. adults had used AI search tools in the past three months. By now, that number has only grown. And the way...

Research Business Chatbot
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AI automation promises efficiency, but most implementations fail. Here are the four critical prerequisites you need in place before investing in AI tools—or you'll waste time and money.

6 min read

The 4 Prerequisites to Success for AI Automation Implementation

Picture of Ross Henderson Ross Henderson: Dec 14, 2025 3:43:28 PM

A lot of companies will go out there and say, "Okay, which AI tool am I gonna buy? How am I gonna use it?" They'll get way ahead of themselves and...

AI Automation AI Adoption
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Most companies are still using outdated go-to-market strategies from a decade ago. Here's the fundamental difference between traditional and modern GTM—and why it matters for your bottom line.

4 min read

Traditional vs. Modern Go-to-Market

Picture of Ross Henderson Ross Henderson: Dec 14, 2025 3:39:11 PM

I'm going to start by getting on my soapbox: by and large, our clients don't have particularly strong go-to-market functions. Most of them are lower...

Sales Business Growth Go to Market
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People don't search to be educated or entertained anymore. Discover the three actual motivations driving search behavior in 2025—and how to create content that matches.

4 min read

The Three Real Reasons People Search (And Why HubSpot's Framework Is Outdated)

Picture of Lauren Keller Lauren Keller: Dec 14, 2025 3:14:37 PM

I remember the foundational HubSpot framework from fifteen years ago, when they said the reasons why people search something on the internet. That...

Lauren seo GEO AI search
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People trust experts, not brands. Discover why individual voices are replacing corporate content—and what that means for your marketing strategy in 2026.

3 min read

From Company to Creator: Why Expert-Led Content Will Dominate 2026

Picture of Faith Cedela Faith Cedela: Dec 14, 2025 2:43:13 PM

There's a shift away from the company as the expert to the people who power the company as the expert. And going into 2026, it's going to be even...

Branding Representation Public relations
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Topic clusters aren't cutting it anymore. Discover why concept coverage is the evolved approach to SEO content that actually competes

3 min read

Why Traditional Topic Clusters Are Dead

Picture of Lauren Keller Lauren Keller: Dec 14, 2025 2:33:07 PM

I've been saying for a long time that the traditional topic cluster probably isn't going to work as well anymore. And I know some people disagree...

Lauren seo Content strategy
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SEO isn't dead—it's evolving. Cut through the sensationalism to understand what's actually changing in search and why Google still matters for your marketing strategy in 2025.

3 min read

The Death of SEO: Debunking the Internet's Favorite Marketing Myth

Picture of Writing Team Writing Team: Dec 14, 2025 2:20:30 PM

I can't tell you how many YouTube videos I've seen with gravestones and people dramatically falling backwards onto the grave of SEO. It's become the...

Lauren seo Technical SEO Website Keywords
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