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Learn how to build innovative marketing service offerings by starting with outcomes, working backward to deliverables, and creating modular packages for repeatability.

7 min read

Building Marketing Products That Don't Exist Yet

Picture of Lauren Keller Lauren Keller: Nov 10, 2025 8:00:04 AM

I spent last month building a service offering that doesn't exist anywhere in our current product lineup.

Marketing Product marketing
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Discover why audiences are becoming immune to marketing messages and how psychological principles like habituation and selective attention create resistance. Learn strategies to break through content fatigue.

3 min read

The Content Immune System: How Audiences Develop Resistance to Marketing

Picture of Writing Team Writing Team: Nov 10, 2025 8:00:01 AM

Your audience is getting smarter. Not in the traditional sense, but in the way a body develops immunity to pathogens it's encountered before. Every...

Audience Content strategy B2B Marketing
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Learn how to expand your SEO strategy beyond English into Spanish, Portuguese, French, and Mandarin markets. Discover cultural nuances, search behavior differences, and technical implementation for multilingual success.

6 min read

The Multilingual SEO Strategy Your Competitors Are Ignoring

Picture of Writing Team Writing Team: Nov 10, 2025 8:00:01 AM

Most businesses treat international SEO like a translation project. They run their English content through a service, swap out the text, and wonder...

seo Language
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Information architecture is where content strategies succeed or fail. Learn why IA must be non-negotiable upfront work, even if clients don't implement it immediately.

6 min read

The Informational Architecture Gap: Why Content Strategies Fail Before They Start

Picture of Joy Youell Joy Youell: Nov 10, 2025 8:00:01 AM

I've been doing content strategy long enough to recognize the pattern now.

Content strategy Informational Design
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Embed SME conversations into client onboarding to extract authentic expertise at scale. Learn how to create subject matter expert content without traditional interview friction.

4 min read

How to Extract Unique Insights Without Traditional Content Interviews

Picture of Joy Youell Joy Youell: Nov 3, 2025 8:00:03 AM

Here's a problem every content agency faces: Your clients want content that showcases real expertise. They want unique insights from their subject...

Content strategy Copywriting
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Premium products need lifestyle positioning, not transactional content. Learn why brands selling $500+ items must build aspirational social media strategies to convert high-intent buyers.

6 min read

Why E-Commerce Brands Need Lifestyle Content Strategies

Picture of Joy Youell Joy Youell: Nov 3, 2025 7:59:59 AM

I was working with an e-commerce client recently who sells a premium product. We're talking $800+ price point. High quality, great reviews, loyal...

Branding Social media Influencers Ecommerce
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Strategic content creates market position beyond rankings. Learn how to build content foundations that let you own conversations and expand into new markets successfully.

4 min read

Building Content That Opens New Markets: The Foundation for Strategic Business Expansion

Picture of Joy Youell Joy Youell: Nov 3, 2025 7:59:59 AM

Most companies think about content tactically. They want to rank for keywords. They want to drive traffic. They want leads.

Content strategy Digital marketing B2B Marketing
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Discover why AI implementations fail in professional services firms and how to manage the cultural shift required for success. Learn to build trust, avoid innovation fatigue, and create sustainable adoption timelines.

4 min read

The Hidden Cost of Innovation Fatigue: Why Your AI Implementation Is Failing

Picture of Writing Team Writing Team: Oct 27, 2025 8:00:03 AM

Your AI implementation isn't failing because the technology doesn't work. It's failing because you're asking people to change too much, too fast,...

AI AI functions AI Models
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Learn how to build scalable AI content workflows that balance automation with human oversight. Discover where AI excels, common bottlenecks, and phased implementation strategies that prevent team overwhelm.

3 min read

From Chaos to Control: Building Scalable AI Content Workflows That Actually Work

Picture of Writing Team Writing Team: Oct 27, 2025 8:00:00 AM

Most marketing teams approach AI content automation backwards. They see the promise of 10x output, rush to implement every available tool, and wonder...

Content strategy Website Generative AI
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Your AI implementation fails without proper documentation. Learn why brand guidelines, style guides, and audience frameworks are prerequisites for effective custom GPTs.

4 min read

The Collateral Gap: Why Your AI Strategy Fails Before It Starts

Picture of Joy Youell Joy Youell: Oct 24, 2025 2:46:48 PM

I keep having the same conversation with different companies, and it goes something like this:

Commentary AI Training
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