WINSOME MARKETING BLOG

Let's go deep.

GET ON THE LIST
Companies use only 25-30% of their MarTech tools on average. HubSpot, Google Workspace, and AI are the biggest offenders. Here's what you're missing.

6 min read

You're Using $10K Martech Tools Like $10 Spreadsheets

Picture of Ashleigh Respicio Ashleigh Respicio: Dec 15, 2025 10:17:49 AM

Here's a conversation I have at least once a month: A company shows me their tech stack. They're paying thousands for HubSpot. I ask what they're using it for. "Email marketing," they say. "And we store our contacts there."

Technology Digital marketing AI technology Marketing technology
READ NOW
MarTech tools grew 9% in 2025, reaching 15,000 solutions. But companies only use 25-30% of what they pay for. Here's how to fix your tech sprawl problem.

8 min read

Most Companies Are Wasting Their Stack

Picture of Ashleigh Respicio Ashleigh Respicio: Dec 15, 2025 10:11:50 AM

I started my presentation this year by playing an AI-generated song I made with exactly two credits. It was terrible, but it perfectly summed up the...

Website Technology Marketing technology
READ NOW
35% of Gen Z now use AI chatbots instead of Google, and 40% start from TikTok or Instagram. Here's what the generational search divide means for your marketing.

5 min read

Gen Z is Skipping Google: What the 35% Search Shift Means

Picture of Cassandra Mellen Cassandra Mellen: Dec 15, 2025 8:00:02 AM

At the start of the year, Google was dominant and AI was supplemental. That's no longer true—at least not for everyone.

Google Agentic AI AI search
READ NOW
AI suddenly started giving outlines first, asking for approval, and bloating word counts. Reddit thinks it's deliberate. Here's what's actually happening with token usage

5 min read

Is AI Deliberately Inflating Word Counts to Charge You More?

Picture of Writing Team Writing Team: Dec 15, 2025 8:00:00 AM

There's a bunch of speculation on Reddit about this. The runaround of, like, when it's like "are you sure," and "approve this," and it gives outlines...

Chatbot Large language models AI technology
READ NOW
AI killed delve, leverage, navigate, and dozens of other perfectly good words. Here's the growing graveyard of terms that now scream

5 min read

RIP to All the Words We Can't Use Anymore (Thanks, AI)

Picture of Cassandra Mellen Cassandra Mellen: Dec 14, 2025 4:23:42 PM

I wanted to have a moment—a little RIP for all the words that we can't really use anymore without getting side-eye, like "was that AI?"

AI Copywriting AI content
READ NOW
AI was supposed to lower content standards by flooding the market with cheap articles. Instead, it raised the bar. Here's why quality content is more valuable than ever

5 min read

AI Didn't Kill Quality Content—It Made It Non-Negotiable

Picture of Cassandra Mellen Cassandra Mellen: Dec 14, 2025 4:15:41 PM

There's a misconception that AI makes it easier to create content, so quality standards will drop. The reality? They're rising.

Content strategy Copywriting AI content
READ NOW
AI chatbot adoption surged 81% in 2025, fundamentally changing how people search and discover brands. Here's what shifted—and what your brand needs to do to stay visible.

5 min read

How AI and Chatbot Use Changed in 2025 (And What Brands Need to Do About It)

Picture of Cassandra Mellen Cassandra Mellen: Dec 14, 2025 4:09:22 PM

At the start of the year, 81% of U.S. adults had used AI search tools in the past three months. By now, that number has only grown. And the way...

Research Business Chatbot
READ NOW
AI automation promises efficiency, but most implementations fail. Here are the four critical prerequisites you need in place before investing in AI tools—or you'll waste time and money.

6 min read

The 4 Prerequisites to Success for AI Automation Implementation

Picture of Ross Henderson Ross Henderson: Dec 14, 2025 3:43:28 PM

A lot of companies will go out there and say, "Okay, which AI tool am I gonna buy? How am I gonna use it?" They'll get way ahead of themselves and...

AI Automation AI Adoption
READ NOW
Most companies are still using outdated go-to-market strategies from a decade ago. Here's the fundamental difference between traditional and modern GTM—and why it matters for your bottom line.

4 min read

Traditional vs. Modern Go-to-Market

Picture of Ross Henderson Ross Henderson: Dec 14, 2025 3:39:11 PM

I'm going to start by getting on my soapbox: by and large, our clients don't have particularly strong go-to-market functions. Most of them are lower...

Sales Business Growth Go to Market
READ NOW
People don't search to be educated or entertained anymore. Discover the three actual motivations driving search behavior in 2025—and how to create content that matches.

4 min read

The Three Real Reasons People Search (And Why HubSpot's Framework Is Outdated)

Picture of Lauren Keller Lauren Keller: Dec 14, 2025 3:14:37 PM

I remember the foundational HubSpot framework from fifteen years ago, when they said the reasons why people search something on the internet. That...

Lauren seo GEO AI search
READ NOW
1 2 3 4 5 Next