5 min read
Writing Team: Aug 18, 2025 8:00:00 AM
A B2B software company spent $2 million on digital advertising last quarter. Multi-touch attribution said Facebook drove 40% of their $8 million in revenue. Marketing mix modeling told a different story: Facebook generated only 15% incremental lift....
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5 min read
Writing Team: Aug 18, 2025 8:00:00 AM
A user lands on your checkout page. Their brain processes 17 different elements: navigation menu, progress bar, form fields, security badges,...
5 min read
Writing Team: Aug 11, 2025 8:00:00 AM
Before you taste the wine, you taste the name. Before you drive the car, you drive the syllables. Before you experience the product, you experience...
4 min read
Writing Team: Aug 11, 2025 8:00:00 AM
The crying child in the ASPCA commercial no longer makes you reach for your wallet. The cancer survivor's triumph over adversity feels like a sales...
3 min read
Joy Youell: Aug 8, 2025 10:49:22 AM
OpenAI just dropped GPT-5, and the internet is buzzing with hot takes. But let's cut through the noise and talk about what this actually means for...
2 min read
Writing Team: Aug 5, 2025 11:58:26 AM
Every purchase is an act of faith in transformation. Customers don't just buy products—they invest in the possibility of becoming someone different,...
4 min read
Writing Team: Aug 5, 2025 11:54:11 AM
Beneath every purchase lies a buried truth. Consumers don't buy products—they buy stories, identities, and solutions to problems they can't always...
5 min read
Writing Team: Jul 21, 2025 8:00:00 AM
We know the barista at our local coffee shop better than she knows us. We follow CEOs on social media, feeling genuinely invested in their personal...
5 min read
Writing Team: Jul 21, 2025 8:00:00 AM
Red means prosperity in China, mourning in South Africa, and danger in the West. This isn't just cultural trivia—it's the foundation of a complex...
5 min read
Writing Team: Jul 17, 2025 10:02:33 AM
When two people fall into conversational rhythm—finishing each other's sentences, mirroring posture, matching speaking pace—they've entered a state...