WINSOME MARKETING BLOG

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Discover how coherence marketing creates seamless brand experiences across all touchpoints.

3 min read

Aligning Every Touch Point for Brand Consistency

Picture of Writing Team Writing Team: Apr 10, 2025 11:57:33 AM

We've all felt that moment of cognitive discord—the luxury brand with the budget customer service, the sustainability champion with excessive packaging, the friendly face with the cold email follow-up. These jarring inconsistencies don't just...

Branding Psychology Customer retention
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Discover why we buy from brands that mirror our beliefs.

3 min read

Worldview and Consumer Behavior: The Role of Worldview in Brand Loyalty

Picture of Writing Team Writing Team: Mar 31, 2025 3:12:04 PM

We rarely acknowledge how deeply our worldviews shape our purchasing decisions. Beyond features and benefits lies a more profound motivation—we...

Marketing Psychology Behavior
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Learn from costly mistranslations and discover research-backed strategies for cross-cultural campaigns that maintain brand integrity while respecting linguistic nuance.

3 min read

Cultural Linguistics in Global Marketing: When Words Don't Translate

Picture of Writing Team Writing Team: Mar 31, 2025 3:06:46 PM

We exist in a world where markets have dissolved their physical boundaries, yet linguistic ones remain stubbornly intact. The tension between global...

Culture Language
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Discover strategies to track and attribute dark social traffic—the 65% of social sharing that happens via private channels.

5 min read

Dark Social Attribution: Tracking the Untrackable in Social Media ROI

Picture of Writing Team Writing Team: Mar 24, 2025 2:48:07 PM

The detective arrives at the scene, finding footprints that vanish midway across the room. The culprit seems to have disappeared into thin air,...

Social media Audience Data
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The most sophisticated brands recognize that asking for information rather than taking it represents not just an adaptation to regulatory changes but a fundamental evolution in customer relationships.

4 min read

Zero-Party Data Marketing: Building Trust Through Voluntary Information

Picture of Writing Team Writing Team: Mar 24, 2025 2:43:59 PM

In the grand theater of digital marketing, a quiet revolution is taking place. The curtain falls on the era of surreptitious data collection as...

Marketing Data Customer retention
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Learn research-backed strategies for identifying, activating, nurturing and amplifying authentic customer voices to increase retention by 37% and boost revenue growth by 25%.

4 min read

Nurturing Customer Advocacy Programs for Brand Growth

Picture of Writing Team Writing Team: Mar 24, 2025 2:36:58 PM

In the quiet corners of marketing strategy meetings, a truth emerges that the most sophisticated brands have known for centuries: the most powerful...

Branding Marketing Content strategy
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Explore how legendary marketing campaigns like Nike's 'Just Do It' and Apple's 'Think Different' successfully applied behavioral economics principles.

6 min read

Behavioral Economics in Action

Picture of Joy Youell Joy Youell: Mar 18, 2025 10:28:49 AM

While understanding the theoretical foundations of behavioral economics is valuable, the true power of these insights emerges when we examine how...

Research Behavioral economics ACE Course
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Learn the four-step framework for crafting messages that capture attention, sustain interest, cultivate desire, and motivate behavior.

5 min read

Persuasive Marketing: Transforming Attention Into Action

Picture of Joy Youell Joy Youell: Mar 18, 2025 10:22:39 AM

In today's hyper-competitive marketplace, simply having a great product or service isn't enough. The most successful brands understand something...

Content strategy Behavioral economics ACE Course
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Discover how cognitive shortcuts shape consumer decisions and how to ethically leverage them in your marketing strategy.

6 min read

Mental Shortcuts: How Heuristics and Biases Shape Consumer Choices

Picture of Joy Youell Joy Youell: Mar 18, 2025 10:08:38 AM

Consumers make hundreds of decisions daily, from routine purchases to complex investments. But how do they navigate this constant decision-making...

Behavior
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Learn to apply psychological insights at each stage of the buyer's journey for more effective marketing campaigns.

4 min read

Decoding Consumer Decision-Making

Picture of Joy Youell Joy Youell: Mar 17, 2025 6:41:43 PM

Have you ever wondered why consumers choose one product over another when both seem virtually identical? Or why your perfectly logical marketing...

Behavior Behavioral economics ACE Course
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