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AI can now generate millions of unique marketing messages, each apparently personalized. But synthetic personalization isn't personalization—it's mass production wearing an individual disguise.

4 min read

Synthetic Personalization: When AI Creates Individual Marketing Messages at Scale

Picture of Writing Team Writing Team: Jan 26, 2026 8:00:03 AM

You receive an email that references your recent website activity, mentions your job title, acknowledges your company size, and suggests solutions matching your specific use case. It feels personal. It was written by AI seconds before you opened it,...

AI functions AI Capabilities Messaging AI content
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Limited editions and artificial scarcity create anxiety for autistic collectors driven by completion compulsion. FOMO marketing exploits neurodivergent buying patterns—here's why that's unethical and bad business.

4 min read

Autistic Collector Behavior: Complete Sets and Marketing Implications

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Jan 26, 2026 8:00:01 AM

You release a limited edition product. Marketing 101 says scarcity drives desire. For neurotypical consumers, maybe. For autistic collectors, you...

Marketing Neurodivergence Behavior
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The internet is re-decentralizing. Mastodon, Bluesky, and federated protocols fragment audiences platforms once consolidated. Marketing strategies built for centralization won't survive distribution.

4 min read

The Federated Web: Marketing in a Decentralized Internet

Picture of Writing Team Writing Team: Jan 26, 2026 8:00:00 AM

For twenty years, the internet centralized. Facebook, Twitter, Instagram—a handful of platforms captured billions of users. Marketing adapted by...

Marketing Website Technology
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Keyword targeting is dead. Google's semantic clustering groups related concepts to understand topic authority. We explain how to optimize for meaning instead of matching.

3 min read

Semantic Clustering for SEO: How Google Groups Concepts, Not Keywords

Picture of Writing Team Writing Team: Jan 19, 2026 8:00:02 AM

You rank #3 for "content marketing strategy." You also rank for "content planning framework," "editorial calendar best practices," and "content...

seo GEO Keywords
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Content doesn't die instantly—it decays. Understanding content half-life reveals which pieces to maintain, which to retire, and how to structure creation for longevity.

4 min read

The Half-Life of Content: Measuring How Long Your Articles Stay Relevant

Picture of Writing Team Writing Team: Jan 19, 2026 8:00:01 AM

In physics, half-life measures how long it takes for half of a substance to decay. Content has the same property. Your article generating 1,000...

Content strategy Copywriting AI content
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Publish more or publish better? Content velocity and depth create opposing forces. We examine why the quality-quantity debate misses the actual optimization question.

3 min read

Content Velocity vs. Content Depth: The Quality-Quantity Paradox

Picture of Writing Team Writing Team: Jan 19, 2026 8:00:01 AM

Your competitor publishes daily. You publish monthly. They rank for 500 keywords. You rank for 50. But your 50 drive more conversions than their 500....

Content strategy Copywriting AI content
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AI chatbots answer questions without sending traffic. Zero-click search just evolved into no-search answers. We examine what happens to SEO when users never visit websites.

3 min read

Search Without Searching: How AI Chatbots Are Killing Traditional SEO

Picture of Writing Team Writing Team: Jan 19, 2026 8:00:00 AM

Someone asks ChatGPT for a local excavation company. Gets an answer. Visits the site. That's the optimistic scenario SEO professionals cling to—AI as...

seo Technical SEO GEO Behavior
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The three-category search intent model is broken. Real search behavior is messier, more nuanced, and far more revealing about what content actually needs to deliver.

5 min read

The Taxonomy of Search Intent: Beyond Informational, Transactional, and Navigational

Picture of Writing Team Writing Team: Jan 12, 2026 8:00:03 AM

SEO textbooks teach that search intent falls into three neat categories: informational (learning), transactional (buying), and navigational...

seo GEO Informational Design AI search
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Aristotle understood persuasion better than most modern marketers. We examine how classical rhetoric's 2,400-year-old frameworks still explain why some marketing works and most doesn't.

5 min read

Marketing as Rhetoric: Classical Persuasion for Modern Brands

Picture of Writing Team Writing Team: Jan 12, 2026 8:00:03 AM

Aristotle wrote Rhetoric in 350 BCE. He identified three modes of persuasion: ethos (credibility), pathos (emotion), and logos (logic). Twenty-four...

Sales Content strategy Communication B2B Marketing
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Your highest-performing content is decaying right now. Content entropy explains why articles lose rankings, traffic, and value—and what you can actually do about it beyond

5 min read

Content Entropy: Why Your Best Articles Lose Relevance Over Time

Picture of Writing Team Writing Team: Jan 12, 2026 8:00:01 AM

You published an article two years ago. It ranked #3 for a valuable keyword, drove consistent traffic, generated leads. You checked yesterday—it's...

Content strategy Copywriting AI content
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