WOMEN'S HEALTH MARKETING

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Marketing

Digital health apps face 90% email open rate decline. Smart brands are rediscovering direct mail—and the targeting precision that makes physical marketing work for virtual products.

4 min read

Is Direct Mail Back? Physical Marketing for Digital Health Products

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 24, 2025 1:24:25 PM

The digital health startup had exhausted its playbook. Email open rates had collapsed to seven percent. Social ads generated clicks but no...

Marketing Niche marketing Product marketing App marketing
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Women's health product demand follows predictable seasonal patterns beyond New Year wellness. Learn fertility, maternal health, and hormonal timing cycles that shape purchasing decisions year-round.

8 min read

Seasonal Marketing Patterns in Women's Health

Picture of Women's Health Writing Team Women's Health Writing Team: Oct 20, 2025 8:00:02 AM

Every marketing team knows January drives wellness product sales. What they miss: fertility treatments peak in March and September, postpartum...

Marketing Women's Health Marketing Seasonal Marketing
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Discover 15 proven marketing strategies for women's health clinics with detailed implementation steps.

8 min read

15 Effective Marketing Strategies for Women's Health Clinics

Picture of Women's Health Writing Team Women's Health Writing Team: Jun 30, 2025 11:14:43 AM

Women's health represents a $49.33 billion global market that's projected to reach $68.53 billion by 2030, yet most clinics struggle to effectively...

Marketing Women's Health Marketing
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Learn the values, communication styles, and marketing strategies that drive conversions in this influential demographic.

5 min read

Marketing to Gen Z Women: Health Priorities That Drive Purchase Decisions

Picture of Women's Health Writing Team Women's Health Writing Team: May 26, 2025 2:51:15 PM

We've watched Gen Z women transform entire industries through their purchasing power—from beauty brands pivoting to clean ingredients to fashion...

Marketing Women's Health Marketing Lead generation
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Discover how AI, telehealth, and inclusive design are reshaping women's health technologies—and how marketers can effectively communicate these innovations while navigating privacy concerns and regulatory challenges.

5 min read

Emerging Technologies in FemTech: What Marketers Need to Know

Picture of Women's Health Writing Team Women's Health Writing Team: Mar 31, 2025 3:26:16 PM

We entered the FemTech space with period trackers and fertility apps. That initial wave created valuable digital tools but often reduced women's...

Marketing Technology Femtech
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Learn strategies for representing sensitive topics like menstruation and reproductive anatomy, balancing bold visuals with platform compliance.

4 min read

Visual Storytelling in FemTech: Breaking Taboos Through Design

Picture of Women's Health Writing Team Women's Health Writing Team: Jan 31, 2025 5:49:31 PM

FemTech, a fast-growing sector focused on women’s health and wellness, faces unique challenges when it comes to visual storytelling. Visuals related...

Marketing Femtech Storytelling
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Success in building provider trust ultimately comes from demonstrating a genuine commitment to improving patient care through technology.

3 min read

Marketing Strategies That Resonate with Healthcare Providers

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 18, 2024 8:00:00 AM

The modern healthcare landscape presents a striking paradox in the FemTech industry. While women increasingly embrace digital health solutions for...

Marketing Women's Health Marketing
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As femtech gains momentum and more investors recognize the importance and profitability of addressing women’s health, the funding landscape is set to expand.

5 min read

The FemTech Funding Landscape

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 18, 2024 7:30:00 AM

As femtech rapidly matures and expands, it has captured the attention of investors worldwide. Originally centered around reproductive health and...

Marketing Women's Health Marketing Femtech
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Marketing teams in healthcare have the unique opportunity to shape public perception, improve access to care, and support health equity efforts.

5 min read

The Role of Marketing in Promoting Equitable Care

Picture of Women's Health Writing Team Women's Health Writing Team: Oct 28, 2024 9:00:00 AM

Health disparities, or the preventable differences in health outcomes across different populations, remain a significant challenge in healthcare....

Marketing Women's Health Marketing Health Tech Marketing
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marketing dietary supplements

3 min read

A Quick Guide to Marketing Dietary Supplements

Picture of Women's Health Writing Team Women's Health Writing Team: Jun 24, 2024 4:41:26 PM

The dietary supplement industry is a booming market, projected to nearly double in financial growth by 2026. With a vast array of products available,...

Marketing Women's Health Marketing
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women's health marketing

3 min read

Women’s Health Marketing: How to Reach Women Healthcare Consumers

Picture of Women's Health Writing Team Women's Health Writing Team: Jun 24, 2024 4:35:01 PM

Women make over 85 percent of consumer purchases in the U.S. When it comes to healthcare decisions for the household, they make up to 90 percent of...

Marketing Women's Health Marketing
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content marketing strategy femtech

4 min read

Content Marketing Strategy for FemTech Brands

Picture of Women's Health Writing Team Women's Health Writing Team: Jun 24, 2024 4:29:35 PM

Marketing for FemTech brands presents unique challenges due to the sensitive nature of topics involving women and femininity. These brands often...

Marketing Niche marketing Women's Health Marketing
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