WOMEN'S HEALTH MARKETING

Because we need to take care of each other.

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Technology

Discover how AI, telehealth, and inclusive design are reshaping women's health technologies—and how marketers can effectively communicate these innovations while navigating privacy concerns and regulatory challenges.

5 min read

Emerging Technologies in FemTech: What Marketers Need to Know

Picture of Women's Health Writing Team Women's Health Writing Team: Mar 31, 2025 3:26:16 PM

We entered the FemTech space with period trackers and fertility apps. That initial wave created valuable digital tools but often reduced women's...

Marketing Technology Femtech
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Explore the unique FemTech customer journey from pre-awareness to advocacy.

6 min read

The FemTech Customer Journey: Mapping Touch Points and Opportunities

Picture of Women's Health Writing Team Women's Health Writing Team: Mar 10, 2025 5:39:56 PM

The FemTech industry—technology focused on women's health and wellbeing—has experienced explosive growth, projected to reach $75 billion globally by...

Women's Health Marketing Technology Femtech
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Femtech is revolutionizing women’s health care by filling critical gaps and creating technology-driven solutions

4 min read

How Technology is Revolutionizing Women's Health Care

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 5, 2024 12:32:00 PM

In recent years, femtech—technology specifically designed to address women’s health needs—has become one of the fastest-growing sectors in the health...

Women's Health Marketing Technology
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