Women's Health Writing Team

Our Women's Health Writing Team combines medical knowledge with marketing expertise to navigate the complex regulatory and cultural landscape of women's healthcare marketing.

Learn when to use WhatsApp groups versus broadcast channels for women's health marketing, with specific strategies for community building, engagement, and conversion.

4 min read

Group vs. Broadcast Strategies on WhatsApp

Picture of Women's Health Writing Team Women's Health Writing Team: Dec 8, 2025 7:59:59 AM

You've decided to meet your audience on WhatsApp. Smart move.

Women's Health Marketing App marketing Whatsapp
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Discover how women's health brands can partner with retail health clinics like CVS MinuteClinic, Walgreens Healthcare Clinics, and Target Clinic for distribution, credibility, and customer acquisition.

4 min read

Retail Health Clinic Partnerships: Marketing Through CVS MinuteClinic and Competitors

Picture of Women's Health Writing Team Women's Health Writing Team: Dec 8, 2025 7:59:59 AM

Your women's health product sits on a website somewhere, competing with ten thousand other products for attention.

Women's Health Marketing Health Health Tech Marketing
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Learn how women's health and wellness brands are using WhatsApp and Telegram to create intimate, trusted marketing channels that respect privacy while driving engagement and conversion.

5 min read

WhatsApp and Telegram Marketing: Reaching Women in Privacy-First Messaging Apps

Picture of Women's Health Writing Team Women's Health Writing Team: Dec 1, 2025 8:00:01 AM

Your target audience is increasingly unreachable through traditional channels.

Women's Health Marketing App marketing Communication Whatsapp
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Discover how women's health brands are using physical objects and sensory experiences to market digital apps, telehealth services, and other intangible wellness products more effectively.

3 min read

When Tangible Marketing Works for Intangible Products

Picture of Women's Health Writing Team Women's Health Writing Team: Dec 1, 2025 7:59:59 AM

You're selling something that doesn't exist in physical space.

Women's Health Marketing Product marketing SaaS marketing
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FemTech companies need compelling case studies but face strict HIPAA restrictions. Learn how to showcase results while protecting patient privacy and maintaining regulatory compliance.

3 min read

HIPAA-Compliant Case Studies: Best Practices for FemTech Companies

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 24, 2025 1:24:47 PM

Your fertility-tracking app helped 3,000 women conceive. Your menopause management platform reduced symptoms for ten thousand users. Your pelvic...

Women's Health Marketing Femtech Data privacy
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FemTech personalization walks a tightrope between relevance and intrusion. Discover how the most successful brands use data to help rather than surveil.

4 min read

The Future of Personalization in FemTech Marketing

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 24, 2025 1:24:40 PM

The period tracking app knows you're trying to conceive. It knows you're forty-one. It knows you've had three unsuccessful cycles since you started...

Women's Health Marketing Audience Data
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Brands spam communities with self-promotion and wonder why they're banned. Learn the contribution-to-promotion ratio that builds trust instead of resentment.

3 min read

Community Contribution vs. Promotional Content Balance

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 24, 2025 1:24:32 PM

The Reddit moderator's message was direct: "You've been permanently banned from this community for promotional spam."

Content strategy Community Promotion
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Digital health apps face 90% email open rate decline. Smart brands are rediscovering direct mail—and the targeting precision that makes physical marketing work for virtual products.

4 min read

Is Direct Mail Back? Physical Marketing for Digital Health Products

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 24, 2025 1:24:25 PM

The digital health startup had exhausted its playbook. Email open rates had collapsed to seven percent. Social ads generated clicks but no...

Marketing Niche marketing Product marketing App marketing
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From AI diagnostics to digital twins, explore 8 emerging technologies transforming women's health—precision medicine, wearables, and innovations finally closing the gender gap in healthcare.

4 min read

The Future of Women's Health: Emerging Technologies and Treatments

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 17, 2025 7:00:01 AM

For most of medical history, women's health research could be summarized as: "We studied it in men and assumed it works the same in women. Spoiler:...

Women's Health Marketing Technology AI technology
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Genetic testing is revolutionizing women's health—from cancer risk to reproductive planning. Discover how personalized medicine is finally treating women as individuals, not statistics.

3 min read

Personalized Medicine in Women's Health: The Promise of Genetic Testing

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 17, 2025 7:00:01 AM

Here's a question that should make you uncomfortable: Why has medicine spent most of its history treating women's bodies like slightly defective...

Women's Health Marketing Research Technology
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Women's health discussions can turn negative fast—and your response determines whether you lose trust or build it. Six scenarios and how to handle them.

9 min read

Crisis Management for Women's Health Brands on Social Media

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 17, 2025 7:00:01 AM

A period tracking app made headlines last week for all the wrong reasons.

Social media Community Public relations
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Women listen to podcasts and streaming audio during their most private moments—making it the perfect channel for women's health brands. Here's how to win there.

5 min read

Streaming Audio Advertising for Women's Health

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 17, 2025 6:59:59 AM

A menopause app founder told me she was spending $200,000 monthly on Facebook ads with marginal returns.

Women's Health Marketing Ads Advertising
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Reddit communities are goldmines for women's health insights—but one misstep gets you banned. Here are the rules for listening and engaging authentically.

6 min read

Subreddit Identification and Participation Rules for Women's Health Companies

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 11, 2025 11:03:11 AM

A femtech startup founder messaged me last month, frustrated and confused.

Social media Community Reddit
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Most B2B2C health and wellness companies over-invest in employee engagement and under-invest in employer education. Here's why that kills contract renewals.

6 min read

Employer Education vs. Employee Education: Why Your B2B2C Strategy Is Backwards

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 11, 2025 10:58:17 AM

A mental health app startup called me in a panic.

Women's Health Marketing App marketing B2B Marketing
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Employee benefits are becoming the dominant distribution channel for femtech apps—but most startups don't know how to sell to HR. Here's what actually works.

5 min read

Corporate Benefits as Distribution Channel for Women's Health Apps

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 11, 2025 10:55:00 AM

A femtech founder told me her consumer acquisition costs were killing her business.

Women's Health Marketing App marketing
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Learn community-first Reddit marketing strategies for women's health brands. Discover five essential tips to build trust, provide value, and avoid bans while reaching engaged audiences on Reddit.

3 min read

Reddit Marketing for Women's Health

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 10, 2025 8:00:02 AM

Reddit should be a goldmine for women's health brands. Thousands of women gather daily in subreddits like r/TwoXChromosomes, r/Menopause,...

Social media Women's Health Marketing Reddit
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Learn how health and wellness brands can differentiate from industry pseudoscience through evidence-based marketing, transparent claims, and credibility signals that build trust with informed consumers.

4 min read

Differentiating from Wellness Industry Pseudoscience

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 10, 2025 7:59:59 AM

The wellness industry has a credibility problem, and if you're selling legitimate health products, it's your problem too. Consumers can't easily...

Audience Health Health Tech Marketing Research
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Learn how to market women's health products to science-minded skeptics who reject wellness culture. Discover evidence-based messaging strategies that build credibility with analytical, anti-pseudoscience consumers.

4 min read

Marketing to Women's Health Skeptics

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 3, 2025 8:00:01 AM

There's a growing segment of women who actively distrust women's health marketing. They've watched an industry built on pseudoscience, predatory...

Women's Health Marketing Audience Psychology
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Discover how workplace wellness programs create powerful B2B2C distribution channels for women's health products. Learn partnership strategies, compliance considerations, and engagement tactics for reaching women through employer benefits.

4 min read

Workplace Wellness Programs: B2B2C Channel for Women's Health Products

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 3, 2025 7:59:59 AM

Women's health companies face a persistent distribution challenge: reaching the women who need their products requires navigating personal topics...

Women's Health Marketing Health Tech Marketing Product marketing B2B Marketing
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Learn how to craft a compelling FemTech investment story that resonates with VCs and angels. Discover positioning strategies, key metrics investors demand, and how to overcome gender health investment bias.

6 min read

Building a Compelling FemTech Investment Story: Marketing to Investors

Picture of Women's Health Writing Team Women's Health Writing Team: Oct 27, 2025 7:59:59 AM

FemTech companies face a peculiar challenge when pitching investors: they're addressing massive, underserved markets while simultaneously educating...

Femtech Investments
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