Women's Health Writing Team

Our Women's Health Writing Team combines medical knowledge with marketing expertise to navigate the complex regulatory and cultural landscape of women's healthcare marketing.

Complete guide to webinar marketing for women's health education, including detailed project planning, compliance requirements, and engagement strategies for healthcare organizations.

5 min read

Webinar Marketing for Women's Health Education

Women's health education represents one of the most impactful applications of webinar marketing, addressing critical knowledge gaps while building trust and community around sensitive health topics. However, healthcare webinars require careful...

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Discover proven user-generated content strategies for health brands with 6 detailed examples. Learn how to build trust, comply with regulations, and create authentic health marketing campaigns.

4 min read

User-Generated Content Strategy for Health Brands

User-generated content (UGC) presents unique opportunities and challenges for health brands. While authentic patient stories and real experiences can...

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Master video marketing for sensitive women's health conditions across all life stages. Learn practical strategies for creating trusted, engaging content that builds patient connections without crossing ethical boundaries.

5 min read

Video Marketing for Sensitive Health Topics

Women search for endometriosis answers at 2 AM, watch perimenopause explanations in private browsing mode, and share mental health resources through...

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Learn how to market women's health services to sandwich generation caregivers who manage family healthcare while neglecting their own. Discover practical strategies for reaching this underserved, high-value demographic.

5 min read

Marketing Women's Health to Caregivers: The Sandwich Generation Strategy

She schedules her mother's cardiology appointment while her teenager texts about needing a ride to practice, and somewhere between managing both...

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Master medical copywriting for FemTech brands. Learn to balance scientific accuracy with accessibility when writing about sensitive women's health topics.

2 min read

Medical Copywriting for FemTech: Accuracy Meets Accessibility

FemTech copywriting walks a tightrope between medical precision and human connection. You're not just selling products—you're discussing periods,...

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Explore pricing psychology strategies for women's health products, examining when premium positioning builds trust versus when accessible pricing removes barriers to essential care.

4 min read

Pricing Psychology in Women's Health: Premium vs. Accessible Positioning

Women's health products face a unique pricing paradox. High prices can signal quality and safety in a market where cheap alternatives often fail or...

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Master YouTube health education marketing while maintaining regulatory compliance, exploring engagement strategies that build trust and authority in medical content creation.

4 min read

YouTube Marketing for Health Education

Medical misinformation spreads faster than accurate health information on YouTube. While wellness influencers promote unproven treatments to...

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Discover four proven free trial strategies for health apps that maximize conversions while building user trust, from freemium models to guided premium experiences.

4 min read

Free Trial Strategies That Work for Health Apps

Health apps face unique challenges in converting users to paid subscriptions. Unlike entertainment apps where value is immediately apparent, health...

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Discover the essential steps for launching subscription box marketing for women's health products, from regulatory compliance to customer retention strategies that build trust and loyalty.

5 min read

Subscription Box Marketing for Women's Health Products

Women's health remains one of the most underserved markets in healthcare, creating significant opportunity for subscription box services that deliver...

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Master LinkedIn marketing for B2B FemTech with targeted strategies to reach healthcare decision makers, build clinical credibility, and drive enterprise adoption.

4 min read

LinkedIn Marketing for B2B FemTech: Reaching Healthcare Decision Makers

Healthcare decision makers increasingly use LinkedIn as their primary professional research platform, with 76% of healthcare executives active on the...

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Master podcast advertising ROI in women's health with proven strategies, real calculation scenarios, and best practices for reaching engaged, high-intent audiences.

4 min read

Podcast Advertising in Women's Health: ROI and Best Practices

Women consume 51% of all podcast content, with health and wellness categories showing 73% higher engagement rates than general interest programming....

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Master email automation for women's health subscriptions with cycle-synced campaigns, sensitivity-aware messaging, and trust-building sequences that drive retention and growth.

3 min read

Email Marketing Automation for Women's Health Subscriptions

Women's health subscriptions operate in a space where timing, sensitivity, and trust matter more than traditional marketing metrics. Customers aren't...

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Master Pinterest marketing for FemTech brands with visual content strategies that drive engagement, build trust, and convert browsers into customers in sensitive health categories.

4 min read

Pinterest Strategy for FemTech: Visual Content That Converts

Pinterest functions as a visual search engine where 85% of users are women actively seeking solutions to health, wellness, and lifestyle challenges....

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Strategic guide for femtech marketers targeting rural women. Learn unique challenges, digital strategies, community partnerships, and culturally sensitive marketing approaches for underserved markets.

9 min read

Underserved Markets: Rural Women's Health Marketing Strategies

Rural America represents 75% of the national landmass and is home to 22.8% of U.S. women aged 18 and older, yet this massive population remains...

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 Learn how to market period tracking apps and femtech products responsibly.

6 min read

Marketing Women's Period Tracking Products

The period tracking app Flo reached unicorn status in July 2024, but its journey to success wasn't without controversy—the company settled with the...

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Discover 15 proven marketing strategies for women's health clinics with detailed implementation steps.

8 min read

15 Effective Marketing Strategies for Women's Health Clinics

Women's health represents a $49.33 billion global market that's projected to reach $68.53 billion by 2030, yet most clinics struggle to effectively...

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Traditional postpartum marketing focuses on new mothers, but the market is far more complex. Discover untapped segments, decision influencers, and marketing strategies that drive real conversions in maternal health.

5 min read

Postpartum Market Segmentation: Beyond New Mother Demographics

Most postpartum marketing reads like it was written by someone who has never actually experienced the fourth trimester. Generic messaging about "new...

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Learn the values, communication styles, and marketing strategies that drive conversions in this influential demographic.

5 min read

Marketing to Gen Z Women: Health Priorities That Drive Purchase Decisions

We've watched Gen Z women transform entire industries through their purchasing power—from beauty brands pivoting to clean ingredients to fashion...

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We explore methodologies that honor lived experiences, analytical frameworks that reveal hidden patterns, and implementation strategies that transform research into market advantage.

4 min read

User Research in FemTech: Getting Meaningful Insights

Most FemTech user research fails before it begins—not from poor execution but from asking the wrong questions. We've witnessed countless...

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Discover evidence-based communication frameworks, simplification strategies, and compliance approaches that maintain scientific integrity while enhancing engagement.

4 min read

Translating Clinical Research into Marketing Messages

The chasm between clinical research and effective marketing in women's health isn't merely linguistic—it's conceptual. Scientific discovery speaks in...

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