Women's Health Writing Team

Our Women's Health Writing Team combines medical knowledge with marketing expertise to navigate the complex regulatory and cultural landscape of women's healthcare marketing.

Marketing period products to teens requires balancing direct consumer reach with parental gatekeeping, navigating COPPA regulations, and building ethical school partnerships that serve students first.

5 min read

Teen Marketing for Period Products

Picture of Women's Health Writing Team Women's Health Writing Team: Dec 29, 2025 8:00:02 AM

The first period arrives without asking permission, usually in a school bathroom or during gym class, and the girl experiencing it becomes a consumer whether anyone planned for it or not. She's typically 12 or 13, she's mortified, and she needs...

Women's Health Marketing Teen Marketing Period Product Marketing
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Health marketing walks the line between providing useful information and exploiting anxiety. We examine ethical boundaries that separate education from fear-based manipulation.

4 min read

Marketing Through Health Anxiety: Helpful Information vs. Fear Mongering

Picture of Women's Health Writing Team Women's Health Writing Team: Dec 29, 2025 8:00:00 AM

"Do you experience irregular periods? It could be PCOS, thyroid disease, or ovarian cancer." Three sentences that provide information while...

Marketing Emotion Communication Messaging
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Perimenopause marketing requires symptom education, strategic age targeting for 35-45 demographics, and clear positioning that separates it from menopause care.

4 min read

Marketing Perimenopause Products: The Forgotten Decade Before Menopause

Picture of Women's Health Writing Team Women's Health Writing Team: Dec 29, 2025 7:59:59 AM

We talk about menopause like it's a destination—a clear arrival point where hot flashes announce themselves and hormone therapy begins. But...

Women's Health Marketing Audience Community Messaging
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Conservative markets demand adaptation in women's health marketing—but adaptation isn't dilution. We examine when to modify messaging, visuals, and products while maintaining clinical efficacy and dignity.

4 min read

Marketing Women's Health Products in Conservative Markets

Picture of Women's Health Writing Team Women's Health Writing Team: Dec 22, 2025 8:00:03 AM

You've developed a menstrual health product with clear medical benefits. Your marketing works in liberal markets. Now you're entering conservative...

Women's Health Marketing Product marketing Culture
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Health memes walk a razor's edge between relatable humor and minimizing serious conditions. We examine what makes women's health humor work without trivializing genuine medical experiences.

4 min read

Meme Marketing in Women's Health

Picture of Women's Health Writing Team Women's Health Writing Team: Dec 22, 2025 8:00:02 AM

"When your period cramps feel like your uterus is being used as a UFC fighting ring" gets 50,000 likes. Women relate, share, tag friends. It's funny...

Women's Health Marketing Digital marketing Messaging
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Comics and graphic novels transform complex health information into digestible visual narratives. We examine why illustrated health education works and how to distribute it effectively.

4 min read

Comic and Graphic Novel Marketing: Visual Storytelling for Complex Health Topics

Picture of Women's Health Writing Team Women's Health Writing Team: Dec 22, 2025 8:00:01 AM

You need to explain endometriosis to women who've never heard the term. You could write a 2,000-word article with medical terminology and anatomical...

Art Design Graphics Digital marketing Informational Design
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Learn when to use WhatsApp groups versus broadcast channels for women's health marketing, with specific strategies for community building, engagement, and conversion.

4 min read

Group vs. Broadcast Strategies on WhatsApp

Picture of Women's Health Writing Team Women's Health Writing Team: Dec 8, 2025 7:59:59 AM

You've decided to meet your audience on WhatsApp. Smart move.

Women's Health Marketing App marketing Whatsapp
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Discover how women's health brands can partner with retail health clinics like CVS MinuteClinic, Walgreens Healthcare Clinics, and Target Clinic for distribution, credibility, and customer acquisition.

4 min read

Retail Health Clinic Partnerships: Marketing Through CVS MinuteClinic and Competitors

Picture of Women's Health Writing Team Women's Health Writing Team: Dec 8, 2025 7:59:59 AM

Your women's health product sits on a website somewhere, competing with ten thousand other products for attention.

Women's Health Marketing Health Health Tech Marketing
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Learn how women's health and wellness brands are using WhatsApp and Telegram to create intimate, trusted marketing channels that respect privacy while driving engagement and conversion.

5 min read

WhatsApp and Telegram Marketing: Reaching Women in Privacy-First Messaging Apps

Picture of Women's Health Writing Team Women's Health Writing Team: Dec 1, 2025 8:00:01 AM

Your target audience is increasingly unreachable through traditional channels.

Women's Health Marketing App marketing Communication Whatsapp
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Discover how women's health brands are using physical objects and sensory experiences to market digital apps, telehealth services, and other intangible wellness products more effectively.

3 min read

When Tangible Marketing Works for Intangible Products

Picture of Women's Health Writing Team Women's Health Writing Team: Dec 1, 2025 7:59:59 AM

You're selling something that doesn't exist in physical space.

Women's Health Marketing Product marketing SaaS marketing
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FemTech companies need compelling case studies but face strict HIPAA restrictions. Learn how to showcase results while protecting patient privacy and maintaining regulatory compliance.

3 min read

HIPAA-Compliant Case Studies: Best Practices for FemTech Companies

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 24, 2025 1:24:47 PM

Your fertility-tracking app helped 3,000 women conceive. Your menopause management platform reduced symptoms for ten thousand users. Your pelvic...

Women's Health Marketing Femtech Data privacy
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FemTech personalization walks a tightrope between relevance and intrusion. Discover how the most successful brands use data to help rather than surveil.

4 min read

The Future of Personalization in FemTech Marketing

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 24, 2025 1:24:40 PM

The period tracking app knows you're trying to conceive. It knows you're forty-one. It knows you've had three unsuccessful cycles since you started...

Women's Health Marketing Audience Data
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Brands spam communities with self-promotion and wonder why they're banned. Learn the contribution-to-promotion ratio that builds trust instead of resentment.

3 min read

Community Contribution vs. Promotional Content Balance

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 24, 2025 1:24:32 PM

The Reddit moderator's message was direct: "You've been permanently banned from this community for promotional spam."

Content strategy Community Promotion
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Digital health apps face 90% email open rate decline. Smart brands are rediscovering direct mail—and the targeting precision that makes physical marketing work for virtual products.

4 min read

Is Direct Mail Back? Physical Marketing for Digital Health Products

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 24, 2025 1:24:25 PM

The digital health startup had exhausted its playbook. Email open rates had collapsed to seven percent. Social ads generated clicks but no...

Marketing Niche marketing Product marketing App marketing
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From AI diagnostics to digital twins, explore 8 emerging technologies transforming women's health—precision medicine, wearables, and innovations finally closing the gender gap in healthcare.

4 min read

The Future of Women's Health: Emerging Technologies and Treatments

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 17, 2025 7:00:01 AM

For most of medical history, women's health research could be summarized as: "We studied it in men and assumed it works the same in women. Spoiler:...

Women's Health Marketing Technology AI technology
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Genetic testing is revolutionizing women's health—from cancer risk to reproductive planning. Discover how personalized medicine is finally treating women as individuals, not statistics.

3 min read

Personalized Medicine in Women's Health: The Promise of Genetic Testing

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 17, 2025 7:00:01 AM

Here's a question that should make you uncomfortable: Why has medicine spent most of its history treating women's bodies like slightly defective...

Women's Health Marketing Research Technology
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Women's health discussions can turn negative fast—and your response determines whether you lose trust or build it. Six scenarios and how to handle them.

9 min read

Crisis Management for Women's Health Brands on Social Media

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 17, 2025 7:00:01 AM

A period tracking app made headlines last week for all the wrong reasons.

Social media Community Public relations
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Women listen to podcasts and streaming audio during their most private moments—making it the perfect channel for women's health brands. Here's how to win there.

5 min read

Streaming Audio Advertising for Women's Health

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 17, 2025 6:59:59 AM

A menopause app founder told me she was spending $200,000 monthly on Facebook ads with marginal returns.

Women's Health Marketing Ads Advertising
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Reddit communities are goldmines for women's health insights—but one misstep gets you banned. Here are the rules for listening and engaging authentically.

6 min read

Subreddit Identification and Participation Rules for Women's Health Companies

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 11, 2025 11:03:11 AM

A femtech startup founder messaged me last month, frustrated and confused.

Social media Community Reddit
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Most B2B2C health and wellness companies over-invest in employee engagement and under-invest in employer education. Here's why that kills contract renewals.

6 min read

Employer Education vs. Employee Education: Why Your B2B2C Strategy Is Backwards

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 11, 2025 10:58:17 AM

A mental health app startup called me in a panic.

Women's Health Marketing App marketing B2B Marketing
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