WOMEN'S HEALTH MARKETING

Because we need to take care of each other.

SUBSCRIBE TO THIS BLOG

App marketing

Learn when to use WhatsApp groups versus broadcast channels for women's health marketing, with specific strategies for community building, engagement, and conversion.

4 min read

Group vs. Broadcast Strategies on WhatsApp

Picture of Women's Health Writing Team Women's Health Writing Team: Dec 8, 2025 7:59:59 AM

You've decided to meet your audience on WhatsApp. Smart move.

Women's Health Marketing App marketing Whatsapp
READ NOW
Learn how women's health and wellness brands are using WhatsApp and Telegram to create intimate, trusted marketing channels that respect privacy while driving engagement and conversion.

5 min read

WhatsApp and Telegram Marketing: Reaching Women in Privacy-First Messaging Apps

Picture of Women's Health Writing Team Women's Health Writing Team: Dec 1, 2025 8:00:01 AM

Your target audience is increasingly unreachable through traditional channels.

Women's Health Marketing App marketing Communication Whatsapp
READ NOW
Digital health apps face 90% email open rate decline. Smart brands are rediscovering direct mail—and the targeting precision that makes physical marketing work for virtual products.

4 min read

Is Direct Mail Back? Physical Marketing for Digital Health Products

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 24, 2025 1:24:25 PM

The digital health startup had exhausted its playbook. Email open rates had collapsed to seven percent. Social ads generated clicks but no...

Marketing Niche marketing Product marketing App marketing
READ NOW
Most B2B2C health and wellness companies over-invest in employee engagement and under-invest in employer education. Here's why that kills contract renewals.

6 min read

Employer Education vs. Employee Education: Why Your B2B2C Strategy Is Backwards

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 11, 2025 10:58:17 AM

A mental health app startup called me in a panic.

Women's Health Marketing App marketing B2B Marketing
READ NOW
Employee benefits are becoming the dominant distribution channel for femtech apps—but most startups don't know how to sell to HR. Here's what actually works.

5 min read

Corporate Benefits as Distribution Channel for Women's Health Apps

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 11, 2025 10:55:00 AM

A femtech founder told me her consumer acquisition costs were killing her business.

Women's Health Marketing App marketing
READ NOW
Discover how to balance clinical efficacy with exceptional user experience in FemTech design. Learn strategies for creating women's health technology that's both medically sound and delightfully usable.

7 min read

User-Centered Design in FemTech: Balancing Clinical Efficacy with User Experience

Picture of Writing Team Writing Team: Oct 27, 2025 7:59:59 AM

The FemTech industry faces a unique design challenge that healthcare technology rarely navigates successfully: building products that meet rigorous...

Technology Femtech App marketing
READ NOW
Master cohort analysis for health behavior change apps. Learn retention patterns, engagement metrics, and data-driven optimization strategies that drive sustainable user growth.

7 min read

Cohort Analysis for Health Behavior Change Apps

Picture of Women's Health Writing Team Women's Health Writing Team: Sep 8, 2025 8:00:00 AM

Download any fitness app in January. Track your usage for twelve weeks. Join the 87% of users who abandon their health goals by March.

Women's Health Marketing Data Customer retention App marketing
READ NOW
Master CLV calculations for subscription health services with three detailed scenarios. Learn industry-specific metrics, churn patterns, and revenue optimization strategies.

7 min read

Customer Lifetime Value Calculation for Subscription Health Services

Picture of Women's Health Writing Team Women's Health Writing Team: Sep 8, 2025 8:00:00 AM

A customer signs up for your telehealth subscription service. They pay $49 monthly, seem engaged with the platform, and refer two friends within six...

Customer retention App marketing Customer acquisition
READ NOW
A/B testing health content requires balancing optimization with patient safety. Here's how to test sensitive women's health content ethically without compromising care or exploiting vulnerability.

6 min read

A/B Testing Sensitive Health Content: Ethical Considerations

Picture of Women's Health Writing Team Women's Health Writing Team: Sep 1, 2025 8:00:00 AM

A/B testing drives optimization across digital marketing. But when it comes to health content—especially women's health—traditional testing...

Research Data App marketing
READ NOW
Most health apps track vanity metrics while missing the engagement patterns that actually predict long-term retention. Here are the analytics that matter and how to calculate them.

5 min read

Health App Analytics: Engagement Metrics That Predict Retention

Picture of Women's Health Writing Team Women's Health Writing Team: Sep 1, 2025 8:00:00 AM

Health apps have a retention problem. 90% of users abandon health apps within 30 days. Yet most developers track the wrong metrics entirely.

Health Tech Marketing App marketing
READ NOW
Explore pricing psychology strategies for women's health products, examining when premium positioning builds trust versus when accessible pricing removes barriers to essential care.

4 min read

Pricing Psychology in Women's Health: Premium vs. Accessible Positioning

Picture of Women's Health Writing Team Women's Health Writing Team: Jul 21, 2025 8:00:00 AM

Women's health products face a unique pricing paradox. High prices can signal quality and safety in a market where cheap alternatives often fail or...

Product marketing App marketing
READ NOW
Discover four proven free trial strategies for health apps that maximize conversions while building user trust, from freemium models to guided premium experiences.

4 min read

Free Trial Strategies That Work for Health Apps

Picture of Women's Health Writing Team Women's Health Writing Team: Jul 17, 2025 10:45:17 AM

Health apps face unique challenges in converting users to paid subscriptions. Unlike entertainment apps where value is immediately apparent, health...

Health Tech Marketing App marketing
READ NOW
As the industry matures, the companies that thrive will be those that remember that behind every data point is a person navigating her unique health journey—someone seeking not just information or tracking capabilities, but genuine understanding, support, and connection.

6 min read

Building Long-Term Relationships in FemTech: Beyond the App

Picture of Women's Health Writing Team Women's Health Writing Team: Mar 24, 2025 3:11:38 PM

Creating an app is merely the first step in what should be a comprehensive journey to forge lasting relationships with users. While technological...

Women's Health Marketing Femtech App marketing
READ NOW