WOMEN'S HEALTH MARKETING

Because we need to take care of each other.

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B2B Marketing

Most B2B2C health and wellness companies over-invest in employee engagement and under-invest in employer education. Here's why that kills contract renewals.

6 min read

Employer Education vs. Employee Education: Why Your B2B2C Strategy Is Backwards

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 11, 2025 10:58:17 AM

A mental health app startup called me in a panic.

Women's Health Marketing App marketing B2B Marketing
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Discover how workplace wellness programs create powerful B2B2C distribution channels for women's health products. Learn partnership strategies, compliance considerations, and engagement tactics for reaching women through employer benefits.

4 min read

Workplace Wellness Programs: B2B2C Channel for Women's Health Products

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 3, 2025 7:59:59 AM

Women's health companies face a persistent distribution challenge: reaching the women who need their products requires navigating personal topics...

Women's Health Marketing Health Tech Marketing Product marketing B2B Marketing
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Master LinkedIn marketing for B2B FemTech with targeted strategies to reach healthcare decision makers, build clinical credibility, and drive enterprise adoption.

4 min read

LinkedIn Marketing for B2B FemTech: Reaching Healthcare Decision Makers

Picture of Women's Health Writing Team Women's Health Writing Team: Jul 14, 2025 8:00:00 AM

Healthcare decision makers increasingly use LinkedIn as their primary professional research platform, with 76% of healthcare executives active on the...

LinkedIn B2B Marketing
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